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Topic: eMarketer

Here's How Europe Is Stifling the Ad Business for Google, Facebook and Others

Regulators, consumers fight some of their best tactics

Regulators squeezing Google. Privacy watchdogs eyeing Facebook. Consumers flocking to ad blockers. It all adds up to a chilling climate in Europe that could get in the way of digital…

Instagram Will Hit 100 Million U.S. Users by 2018

Millennials, teens continue to drive growth

Already bigger than Twitter with 300 million monthly users globally, Instagram is on track to reach 100 million users in the U.S. alone within three years. According to eMarketer's latest research,…

As Mobile Payment War Grows, Men's Wearhouse Reveals Big Marketing Stats

Expects mobile to increase 2015 revenue by seven figures

At the same time Google and Samsung are scooping up startups to build out a mobile payment system that competes with Apple, new data from retailers reveals some initial success…

Infographic: Who's Really Using Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015

Social's biggest network isn't dying, but it is getting grayer

How will the social landscape change over the next two years as social sharing and communication technologies continue to evolve? Exclusive data from eMarketer show which networks will continue to…

Global Ad Spending Will Grow 6% in 2015 With Help From Mobile, Report Predicts

U.S. stays on top, China ramps up

Global ad revenue growth might be projected to slow slightly in 2015, but ad spending is on track to increase more substantially. EMarketer, a research firm that reports on the…

Mobile Will Push Digital Ad Dollars Past TV by 2019

Forrester says interactive spending will hit $103 billion

The "when" depends on which research you adhere to, but by nearly all accounts, digital advertising is going to overtake TV in the next five years. Forrester Research today prognosticated that…

7 Advertising Trends That Show You Exactly Where This Industry Is Headed

Mobile and programmatic are changing everything

How big is programmatic advertising? It’s on track to be $20 billion big. This once small piece of the ad industry—the automated buying and selling of digital ads—is set to double…

Facebook Will Get 10% of U.S. Digital Ad Spending in 2014

Research shows social giant's digital dominance

Adults in the United States will spend an average of 6 percent of their total digital media time on Facebook—or 21 minutes every day—and the social media giant captures 10…

Online Ad Firms' Stocks Slump Despite Revenue Gains

Higher operating costs partly to blame

Many online advertising firms are struggling in the wake of falling stock prices, as reported by The Wall Street Journal, even though global spending on online ads is expected to…

Fantasy Football’s Mobile Growth Pushes Sports Publishers to Revamp Apps

Brands still slow to shift investments

Thanks largely to a major cultural shift from desktop to mobile media, fantasy football diehards are already obsessively checking their smartphones as NFL training camps push forward. And publishers are…

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