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Online Ad Firms' Stocks Slump Despite Revenue Gains Higher operating costs partly to blame

Many online advertising firms are struggling in the wake of falling stock prices, as reported by The Wall Street Journal, even though global spending on online ads is expected to…

August 19, 2014, 2:04 PM EDT

Fantasy Football’s Mobile Growth Pushes Sports Publishers to Revamp Apps Brands still slow to shift investments

Thanks largely to a major cultural shift from desktop to mobile media, fantasy football diehards are already obsessively checking their smartphones as NFL training camps push forward. And publishers are…

August 4, 2014, 11:38 AM EDT

Why Instagram Ads Could be Huge for Facebook's Mobile Empire $100 million quarterly out of the gate, industry players say

It's still unclear when Instagram ads will become widely available to marketers. Facebook doesn't appear to be in a hurry to make purchasing and placing Instagram promos an automated experience,…

July 31, 2014, 3:38 PM EDT

Digital to Pass 25% of Global Media Spend for First Time Growth in U.S. and U.K. is greatest

Marketers will continue to pour more money into mobile and digital this year. According to a new report from eMarketer, spending on digital advertising globally will swell 16.7 percent this year to…

July 9, 2014, 1:01 PM EDT

Mobile Ads Will Surpass Print and Radio This Year Representing 10% of media marketplace

Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3…

July 2, 2014, 12:17 PM EDT

Facebook, Twitter and YouTube Have Different Mobile Ad Strengths Notable marketers riff at a roundtable event

A quartet of panelists speaking about audience targeting at the Mobile Media Upfront this week essentially agreed that Facebook, Twitter and Google/YouTube are going to continue attracting more brand dollars…

May 21, 2014, 3:51 PM EDT

Twitter Video Ads Now Play With One Click Quietly rolls out new format

Twitter’s one-click video is now open to advertisers and brands, Adweek has discovered. Twitter confirmed that the more desirable video format has been expanded beyond Amplify media partners who started…

May 5, 2014, 4:42 PM EDT

AOL Enjoys Strong Q4 Earnings Web company touts strongest quarter in a decade

AOL no longer seems to be in comeback mode. In fact, the company is on a pretty solid roll. The company's global advertising revenue jumped 23 percent in Q4, finally putting the…

February 6, 2014, 10:34 AM EST

Katie Couric Bolts to Yahoo ABC News personality will serve as Internet giant’s global anchor

Confirming what may have been the worst-kept secret in recent memory, Yahoo CEO Marissa Mayer on Monday officially announced that Katie Couric is joining the company as global anchor. In a…

November 25, 2013, 2:33 PM EST

Will iTunes Radio Spark Digital Music Shakeout? Industry observers tackle Apple's impact

There appeared to be an overabundance of digital music streaming services before Apple’s iTunes Radio became a reality last week, so it stands to reason that a shakeout—if it wasn’t…

September 22, 2013, 10:44 PM EDT

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