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Topic: Email

How Social and Email Helped Mazda’s Limited-Edition Preorders Sell Out Crazy Fast

Under the hood of the automaker’s timely digital promotion

Mazda bet big on social and email to tap into the classic roadster’s fervid fan base for its first all-digital pre-sale event to build buzz around a line of limited-edition…

U.S. Post Office Ads Have Never Really Delivered the Goods

It might be time to get serious

It’s easy to poke fun at the poor post office these days. The service started by Benjamin Franklin in 1775 lost $5 billion this year—the seventh year of red ink…

Facebook Music App Gets Jack In The Box Jumping

Absolut also has tested the marketing feature

Jack In The Box has launched a Facebook app that lets viewers search for tunes and click through to Spotify—if they are signed up with the digital music service—to get…

Can Bruno Mars Make Email Hip Again? Brands Are Finding Out

Mead Johnson and others test pop music in their direct-marketing blasts

DMI Music, a 16-year-old shop that aims to bring brands and music together, is launching a platform that lets email marketers include popular tunes with their messages. Nutritional supplement maker…

Your Kids Have the Same Media Habits as You Do

Growing up digital

When it comes to technology, you don't stand a chance against your kids. Born into a digital world, tweens—those age 7-13—have unprecedented access to devices and gadgets. Half of 10-…

Google Analytics Adds Conversion Funnel Benchmarking Tool

Plots channels' impacts on purchase paths by industry

With marketers all but required to play in multiple digital channels these days, ranging from online display to search to email, they are increasingly likely to have a hard time…

What's the Best Time of Day to Send an Email?

Marketers need to know this

Does it feel like your inbox is always full? A report from Experian Marketing Services might explain why: It showed clients' email volume rose 5.4 percent in the fourth quarter…

Sum of Yahoo's Acqui-hires Could Be a New Mobile Homepage

Mobile news app Summly is latest in acquisition spree

Yahoo CEO Marissa Mayer has made of point of prioritizing mobile as central to the portal’s future. That has led to string of acquisitions—the most recent being Monday’s pick-up of…

New Girl's Jake Johnson Is An 'Idiot With Technology'

Oddly, he loves a pile of emails in the morning

Specs Who Jake Johnson Age 34 Accomplishments Stars as Nick Miller on Fox’s New Girl (Tuesdays at 9 p.m.); appears in the upcoming film Drinking Buddies with Olivia Wilde; UFC aficionado Base Los Angeles What’s…

Data Points: Copy That

Despite sharing buttons, people are more likely to cut and paste

Sharing buttons have been around a while, but cutting and pasting is by far the most popular way of sharing content, according to Tynt, a service that tracks when people…

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