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Topic: Elton John

Why Celebrities Want to Be in PepsiCo's Ads

A 'symbiotic relationship' with stars like Beckham, Beyoncé and Jordan

Exactly 50 years ago yesterday, the Frito-Lay snack brand (maker of Fritos, Cheetos and Ruffles) merged with Pepsi-Cola (the famous soda) to form PepsiCo. The merger was big news in 1965, but few predicted the corporate…

Media and Entertainment Stars Toasted the Oscars

A peek at the red-carpet fetes [photos]

The 87th Academy Awards were held in LA on Feb. 22, where the biggest stars in media and entertainment celebrated another year in film.

The BBC Rolls Out a Galaxy of Stars (and a Tiger) in This Lavish Cover of 'God Only Knows'

Launch of music initiative is also a charity effort

Does Brian Wilson know who Lorde is? Or why there's a tiger on his piano? This lavish video boasts an array of stars performing Wilson's 1966 Beach Boys classic "God Only…

Can Bruno Mars Make Email Hip Again? Brands Are Finding Out

Mead Johnson and others test pop music in their direct-marketing blasts

DMI Music, a 16-year-old shop that aims to bring brands and music together, is launching a platform that lets email marketers include popular tunes with their messages. Nutritional supplement maker…

Melanie Amaro Banishes King John in Pepsi's Super Bowl Spot

TBWA\Chiat\Day's :60 is unveiled

And here's your 60-second Pepsi spot that will air during the Super Bowl. It features The X Factor winner Melanie Amaro impressing, and then exiling, the evil king Elton John…

Elton John, Regis Philbin Join Pepsi's Super Bowl Ad Lineup

John is king in Melanie Amaro's medieval rock fantasy

We already knew Melanie Amaro, the 19-year-old winner of The X Factor, would be starring in a Pepsi spot from TBWA\Chiat\Day during the Super Bowl. Now comes word that Pepsi's…

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