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Topic: Elton John

Can Bruno Mars Make Email Hip Again? Brands Are Finding Out Mead Johnson and others test pop music in their direct-marketing blasts

DMI Music, a 16-year-old shop that aims to bring brands and music together, is launching a platform that lets email marketers include popular tunes with their messages. Nutritional supplement maker…

October 10, 2013, 1:43 PM EDT

Melanie Amaro Banishes King John in Pepsi's Super Bowl Spot TBWA\Chiat\Day's :60 is unveiled

And here's your 60-second Pepsi spot that will air during the Super Bowl. It features The X Factor winner Melanie Amaro impressing, and then exiling, the evil king Elton John…

February 3, 2012, 10:49 AM EST

Elton John, Regis Philbin Join Pepsi's Super Bowl Ad Lineup John is king in Melanie Amaro's medieval rock fantasy

We already knew Melanie Amaro, the 19-year-old winner of The X Factor, would be starring in a Pepsi spot from TBWA\Chiat\Day during the Super Bowl. Now comes word that Pepsi's…

January 30, 2012, 11:41 AM EST

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