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Topic: Ellen DeGeneres

Samsung's 6 Greatest Marketing Moments on Todd Pendleton's Watch

U.S. CMO exits after 4 fruitful years

Samsung, in four years under U.S. marketing leader Todd Pendleton, went from an also-ran to a household name. With "The Next Big Thing Is Here" campaign in 2011, which slyly punched…

Here Are the Brands Whose Follower Counts Were Hit Hardest in Instagram's Spam Purge

Nike, Forever 21 and Ellen lose fake fans by the hundred thousand

The great Instagram purge of the past 24 hours hit Justin Bieber hardest—3.5 million lost followers—but some of social media's biggest brands felt the sting of loss, too. National Geographic, Nike, Adidas…

Ad Competition From Big-Name Actors Pushes Athletes to the Sidelines

The incredible shrinking athlete endorsement deal, Part 2

Remember a couple of decades ago when movie stars such as Arnold Schwarzenegger would only appear in commercials airing in Japan or Europe? Now there is a long list of actors…

Inside the Academy's Quest to Be Known as More Than Just the Oscars

First CMO is lifting the veil on a famed but faceless organization

Mickey Mouse, Ronald McDonald, the Geico gecko, Mr. Clean—brand icons so embedded in the global mind-set that babies can recognize them before they can even speak. And then there’s Oscar,…

Samsung's Top 15 Media Integrations Over the Past Two Years

Includes everything from traditional TV to digital content

Over the past two years, Samsung's director of media and partnerships Amber Mayo has worked with a nimble team of three at Starcom MediaVest Group—made up of Chip Johnson, Madison…

Beverly Hills Hotel Boycott Gathers Steam

Such extreme brand damage will be difficult to repair

The International Women's Media Foundation (IWMF) has joined a growing boycott of the Beverly Hills Hotel, pulling its Courage in Journalism Awards ceremony from the venue. The owner of the iconic…

Here Are the Top 10 Brands Using Instagram Video

UFC, NBC seem gung-ho with the format

This week's VideoWatch/Shareablee chart—the third in a young-but-ongoing series—illustrates an intriguing development about how some brands are now dedicating meaningful resources to Instagram's videos. The Ultimate Fighting Championship (UFC) and NBC's…

The Oscars Selfie Has Now Been Immortalized as a Painting in Twitter HQ

And they want Ellen to come admire it

If it's starting to feel like you'll never be able to escape that Oscars selfie, just imagine working at Twitter headquarters, where it's now an official piece of office art. Twitter…

How Samsung and David Ortiz Roped the President Into a Promotional Selfie

Obama photo was a planned social stunt

Has Samsung gone selfie crazy? The smartphone maker behind the Oscar selfie tweeted 'round the world has now brought President Barack Obama unwittingly into its marketing act. Unbeknownst to the leader of…

Pharrell Williams Joins NBC’s The Voice

Musical multi-threat replaces Cee Lo Green in Cycle 7

Grammy-winning singer-songwriter Pharrell Williams is bringing his talents to NBC’s The Voice. The 40-year-old Neptunes linchpin and recent Daft Punk collaborator (“Get Lucky”) will join the popular musical competition series before the…

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