Topic: Elle

Hearst Is Hawking September Issues From Its 'MagMobile'—a Roving Newsstand on Wheels

Rolling through NYC today

In an effort to promote its all-important September fashion issues, Hearst is taking its consumer marketing strategy to the streets—literally. This morning, the publisher is debuting the "MagMobile," a roving…

Elle Uses Virtual Reality to Share Fashion Up Close

VR 'brings the consumer into that world'

There are few front row seats during fashion shows, but Elle—with the aid of virtual reality—wants to extend the opportunity to see the shows up close. The Hearst magazine is partnering with 7…

How Oculus Rift Is About to Reshape Marketing Creativity

Brands are enamored with the potential of 360-degree storytelling

Nancy Bennett is a virtual-reality marketing veteran. (Yes, such people actually exist and are about to become hot commodities among talent recruiters.) In the mid-2000s, Bennett had her avatar boots…

Hearst Boasts Biggest September Ever

Elle, Marie Claire, Bazaar break records, again

Summer might not even be halfway over, but magazine publishers are already focused on fall—or, to be more precise, their big September issues. This year, Hearst is expecting a record-breaking… Veteran Amina Akhtar Heads to TheFashionSpot

Joins as editorial director

Former executive editor Amina Akhtar has landed at theFashionSpot, where she will be taking over as editorial director. "TheFashionSpot is an essential fashion industry source which is why I was…

Elle Taps Marie Claire Artistic Director to Replace Joe Zee

Alex Gonzalez also oversees Town & Country

Elle didn’t have to look very far to find a replacement for longtime creative director Joe Zee, who is decamping for Yahoo later this month. The Hearst glossy announced today…

Yahoo Taps Elle's Joe Zee to Head Fashion Vertical

Will oversee new digital magazine

Yahoo has performed yet another impressive coup in the talent department. Confirming last week’s rumors, the company announced today that it tapped Elle creative director Joe Zee as the new…

The Debate With Controversial Magazine Covers Is Alive and Well

Risks are not necessarily being rewarded

In the past four months, there’s been a barrage of magazine cover controversies. Kate Winslet, Lady Gaga and Kerry Washington were seen as being overly airbrushed by Vogue, Glamour and…

Vogue Leads March Ad Page Race

InStyle, Harper's Bazaar, Marie Claire set records

Many fashion magazines are once again reporting record gains for their March issues, which are second in importance only behind September. Fashion magazines are the exception to an overall tepid print…

Condé Nast, Hearst Increase Ad Pages in 2013

Time Inc.'s InStyle wins fashion paging game

2013 has come to a close—at least for the publishers of monthly magazines, who are beginning to report their full-year ad page and revenue numbers now that December issues are…