Advertisement

Topic: Elle

Hearst Is Hawking September Issues From Its 'MagMobile'—a Roving Newsstand on Wheels

Rolling through NYC today

In an effort to promote its all-important September fashion issues, Hearst is taking its consumer marketing strategy to the streets—literally. This morning, the publisher is debuting the "MagMobile," a roving…

Facetime: Magazine Celebrations and the Billboard Music Awards

Anna Wintour, Jennifer Connelly, John Legend, Alanis Morissette and more

The Billboard Music Awards kicked off in Las Vegas with A-list celebs while magazines in New York hosted charities. Here's a look at advertising and entertainment's latest notable events.

Elle Uses Virtual Reality to Share Fashion Up Close

VR 'brings the consumer into that world'

There are few front row seats during fashion shows, but Elle—with the aid of virtual reality—wants to extend the opportunity to see the shows up close. The Hearst magazine is partnering with 7…

The Media Got Dressed Up for Fashion Week

From Maureen Dowd to Arianna Huffington

New York Fashion Week brought together media's biggest stars and their fashionable counterparts, while print magazines celebrated success.

How Oculus Rift Is About to Reshape Marketing Creativity

Brands are enamored with the potential of 360-degree storytelling

Nancy Bennett is a virtual-reality marketing veteran. (Yes, such people actually exist and are about to become hot commodities among talent recruiters.) In the mid-2000s, Bennett had her avatar boots…

Photos From the Hottest End-of-the-Year Festivities in Media and Marketing

Seth Meyers, Magic Johnson and Michael Bloomberg make appearances

From left, Josh Tyrangiel, CCO, Bloomberg Media; actor Seth Meyers; and Michael Bloomberg, CEO of Bloomberg LP, celebrate Bloomberg Businessweek’s 85th anniversary.

Hearst Boasts Biggest September Ever

Elle, Marie Claire, Bazaar break records, again

Summer might not even be halfway over, but magazine publishers are already focused on fall—or, to be more precise, their big September issues. This year, Hearst is expecting a record-breaking…

Elle.com Veteran Amina Akhtar Heads to TheFashionSpot

Joins as editorial director

Former Elle.com executive editor Amina Akhtar has landed at theFashionSpot, where she will be taking over as editorial director. "TheFashionSpot is an essential fashion industry source which is why I was…

Elle Taps Marie Claire Artistic Director to Replace Joe Zee

Alex Gonzalez also oversees Town & Country

Elle didn’t have to look very far to find a replacement for longtime creative director Joe Zee, who is decamping for Yahoo later this month. The Hearst glossy announced today…

Yahoo Taps Elle's Joe Zee to Head Fashion Vertical

Will oversee new digital magazine

Yahoo has performed yet another impressive coup in the talent department. Confirming last week’s rumors, the company announced today that it tapped Elle creative director Joe Zee as the new…

Advertisement