Rolling through NYC today
By Emma Bazilian on Aug. 14, 2015 - 10:21 AM EDT
In an effort to promote its all-important September fashion issues, Hearst is taking its consumer marketing strategy to the streets—literally. This morning, the publisher is debuting the "MagMobile," a roving…
Anna Wintour, Jennifer Connelly, John Legend, Alanis Morissette and more
By Carrie Cummings on Jun. 2, 2015 - 7:08 PM EDT
The Billboard Music Awards kicked off in Las Vegas with A-list celebs while magazines in New York hosted charities. Here's a look at advertising and entertainment's latest notable events.
VR 'brings the consumer into that world'
By Michelle Castillo on Mar. 2, 2015 - 8:00 AM EST
There are few front row seats during fashion shows, but Elle—with the aid of virtual reality—wants to extend the opportunity to see the shows up close. The Hearst magazine is partnering with 7…
From Maureen Dowd to Arianna Huffington
By Carrie Cummings on Feb. 24, 2015 - 9:00 PM EST
New York Fashion Week brought together media's biggest stars and their fashionable counterparts, while print magazines celebrated success.
Brands are enamored with the potential of 360-degree storytelling
By Christopher Heine on Jan. 5, 2015 - 12:01 AM EST
Nancy Bennett is a virtual-reality marketing veteran. (Yes, such people actually exist and are about to become hot commodities among talent recruiters.) In the mid-2000s, Bennett had her avatar boots…
Seth Meyers, Magic Johnson and Michael Bloomberg make appearances
By Samantha Kelly on Dec. 15, 2014 - 12:02 AM EST
From left, Josh Tyrangiel, CCO, Bloomberg Media; actor Seth Meyers; and Michael Bloomberg, CEO of Bloomberg LP, celebrate Bloomberg Businessweek’s 85th anniversary.
Elle, Marie Claire, Bazaar break records, again
By Emma Bazilian on Jul. 14, 2014 - 6:00 AM EDT
Summer might not even be halfway over, but magazine publishers are already focused on fall—or, to be more precise, their big September issues. This year, Hearst is expecting a record-breaking…
Joins as editorial director
By Michelle Castillo on Jul. 9, 2014 - 12:38 PM EDT
Former Elle.com executive editor Amina Akhtar has landed at theFashionSpot, where she will be taking over as editorial director. "TheFashionSpot is an essential fashion industry source which is why I was…
Alex Gonzalez also oversees Town & Country
By Emma Bazilian on May. 20, 2014 - 6:25 PM EDT
Elle didn’t have to look very far to find a replacement for longtime creative director Joe Zee, who is decamping for Yahoo later this month. The Hearst glossy announced today…
Will oversee new digital magazine
By Emma Bazilian on Apr. 14, 2014 - 12:52 PM EDT
Yahoo has performed yet another impressive coup in the talent department. Confirming last week’s rumors, the company announced today that it tapped Elle creative director Joe Zee as the new…