Topic: Elle
After a strong showing in September, Hearst Magazines is looking to clean up again with its March issues on the strength of fashion, retail, luxury and beauty ads. With much to…
With American audiences becoming more segmented than ever, it can be hard to predict which celebrities will sell magazines. Just ask Larry Hackett, the managing editor of People. “It’s not…
It looks like Hearst Magazines could end up dominating this year’s September ad-page contest. Last year, with the economy still shaky, most of the major fashion titles had gains in…
With the weak state of newsstand sales, magazines have to be more competitive than ever, leading some editors to take a more commercial approach for their newsstand buyers, as the…
You started at Elle in 2002 before winding up at Bazaar. How do you see the fashion category now? The core is the core, and in many ways, they sit in…
Things aren’t looking too good in the land of fashion titles. Nearly every fashion title (with the exception of Allure, which was flat, and Vogue, which fared well) dropped in…
Vogue closed its closely watched September issue with 584 ad pages, an increase of 50 pages, or 9.3 percent, over the year-ago issue, publisher Susan Plagemann said. The increase is smaller…
If fashion monthlies binged on ad pages in 2007, only to go on a crash diet, moderation could be the watchword of 2011. That’s the sense from the titles as…
At least one of the execs from Hearst's newly acquired Hachette Filipacchi Media isn’t sticking around to be part of the new enterprise. Kevin Martinez, who was demoted from publisher…
With Hearst just completing its deal with Hachette Filipacchi Media deal, the big question mark was where Robin Domeniconi would land. As chief brand officer for Elle, a position Hachette…
