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Topic: Eleven

Ad of the Day: Virgin America's 6-Hour Preroll Ad Is Creepy, Warholian and Sort of Brilliant

Welcome to BLAH Airlines

People have a hard time sitting through five seconds of pre-roll on YouTube. How will they react to almost six hours of it—much of which is intentionally, preposterously, stultifyingly boring? Virgin…

Next Issue Media Hires a Creative Agency

Eleven to break first campaign later this year

Next Issue Media, a start-up technology company founded by publishers such as Condé Nast, Hearst, Meredith and Time Inc., has hired Eleven to lead its creative efforts. Next Issue offers an…

YouTube's 10 Most-Watched Ads in October

People seem to hate Samsung's Galaxy Gear, but they love the ads for it

They say nothing kills a bad product faster than good advertising. And perhaps that's the problem with Samsung's Galaxy Gear. Outside of Oprah Winfrey, Samsung's Galaxy Gear smartwatch isn't getting much…

Portrait: Eleven

A creative boutique that's turning up the volume for clients like Apple, Virgin America

Specs Who Mike McKay, chief creative officer (l.); Courtney Buechert, chief executive officer What Design, digital and advertising agency Where San Francisco offices The agency started with 11 staffers in 1999, but CEO Courtney…

U.K. Headhunter Enters Crowded U.S. Market

Grace Blue places leaders at agencies, media companies

In its migration to the U.S., British headhunter Grace Blue enters a crowded marketplace that includes industry-specific firms and conglomerates with marketing practices like Korn/Ferry. Grace Blue CEO Jay Haines, however,…

Pitchfork, Pandora Execs Among Virgin America's New Ad Stars

Geek-tastic campaign from Eleven

Now boarding at Gate 11: geeks and nerds! Adland's recent trend of using Silicon Valley stars instead of Hollywood heavyweights and pro athletes—think Best Buy and J. Crew—continues in an…

Ad of the Day: Virgin

The company's three airlines team up to shoot a short film at 35,000 feet

Branded entertainment often falls at the starting line for lack of a buzz-worthy hook—but Virgin seems to have a winner, in terms of publicity if not actual content, in making…

Callaway giving golf a little bit of basketball

What's with golf these days? Once the world's most buttoned-up sport, it is now flirting with serious weirdness. Earlier we had Doug deGrood's golf rap video. The latest example…

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