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Topic: Elementary

Microsoft's Marketing Totally Backfired When CNN Used Its Devices as iPad Stands

Not quite ready for its close-up

Microsoft's Surface Pro 3 had a bad election night on CNN when the on-air talent used the device to prop up their iPads. Microsoft was a CNN partner as the…

Fox Looks to ‘Sweep’ Its Rivals With 24 Reboot

Live Another Day promises to be May’s biggest event series

A week of May sweeps has been burned off and yet the broadcast networks have yet to air a single tent pole event. But while it’s been business as usual…

Sluggish Debuts for Bad Teacher, Black Box

As season winds down, 2 new shows stumble

With just a month to go before the 2013-14 broadcast TV season slinks off into the murk of history, the networks on Thursday night launched a pair of last-gasp series.…

Broadcast’s Incredible Shrinking Thursday

Ratings continue to slide on a crucial night for advertisers

Movie studios looking to prime the pump for their weekend releases may want to start looking for an alternative to broadcast TV. At the risk of trafficking in hyperbole, the…

Déjà Vu All Over Again as CBS Renews 18 Series

If it ain’t broke, don’t fix it

In what has become a rite of spring, CBS on Thursday announced it has renewed 18 series for next season.  Eighteen appears to be Nina Tassler’s lucky number, as this marks…

All Hail Shonda Rhimes

Showrunner’s Grey’s Anatomy, Scandal shine after long hiatus

It may be time to rename ABC “The House That Shonda Built.” After a two-and-a-half-month hiatus, showrunner Shonda Rhimes’ twin Thursday night hits Grey’s Anatomy and Scandal came storming back as…

Nina Tassler Upped to Chairman, CBS Entertainment

Promotion keeps network’s hit-maker locked in through 2017

Veteran CBS hit-maker Nina Tassler has been promoted to chairman of CBS Entertainment, inking a new deal with the network that extends through 2017. In her new role, Tassler will lead…

New Girl, Brooklyn Nine-Nine Come Back Down to Earth

Super Bowl sugar rush wears off quickly

For all the hype afforded it, the Super Bowl does a pretty lousy job at series promotion. According to Nielsen fast national data, the two shows that aired immediately after Super…

Rake’s Charm Offensive Fails to Hook Viewers

Soft launch for Fox’s Greg Kinnear drama

Although it was given the plum slot leading out of American Idol, the series premiere of the new Fox drama, Rake, failed to drum up much business Thursday night. According to…

Chicago P.D. Off to a Promising Start on NBC

A rare 10 p.m. win for broadcast

In a season marred by wholly forgettable 10 p.m. launches, NBC thus far is the only broadcaster showing signs of life in the final hour of prime time. The Peacock on…

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