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Topic: Electronics

The Spot: Nikon's Elite Focus Corey Rich crafts a gorgeous film to launch the D4, shot on a D4, starring three top adventure athletes

GENESIS: The great thing about camera ads is they can prove their own claims—if you use the actual camera you're selling to produce the creative. For example, to show off…

January 17, 2012, 9:44 AM EST

Ad of the Day: LG A wily thief makes a memorable argument for the company's TVs

One of these years, advertisers are going to stop posting bogus video clips on YouTube that purport to be something other than shameless marketing plays. Alas, 2012 will not be…

January 9, 2012, 2:06 PM EST

Darth Vader, Chewbacca, R2-D2 Plugged Into Holiday Spots Electronics chain rolls out 'Star Wars' ads

We mentioned not too long ago that Darth Vader would be lending his inscrutable visage and heavy breathing to Currys PC World's holiday ads in the U.K. Well, it turns…

November 14, 2011, 4:00 PM EST

Ad of the Day: TomTom Behind the scenes of Bert and Ernie's disastrous recording session for their celebrity GPS voiceovers

Celebrity voices on GPS devices are one of the great delights of the modern age, and also one of the surest signs of the apocalypse. Having celebrities literally direct your…

November 14, 2011, 10:58 AM EST

The Spot: Stereoscopic Love Leonard Cohen narrates Sony's tribute to the emotional power of 3-D viewing

GENESIS: Most ads for 3-D televisions pitch a visually spectacular experience. Sony wanted to make a more emotional appeal, focused less on what the device projects and more on feelings…

November 8, 2011, 10:19 AM EST

Ex-Apple Employees Rethink the Household Thermostat Nest learns how you like to feel

Nest, a company of ex-Apple employees who saw their former employer redefine pointless gadgetry in the 21st century (I'm specifically referring to the iPad here), is giving a much-needed face-lift…

October 28, 2011, 8:37 AM EDT

Doc Brown Excited to Land His DeLorean in 2011 Argentina Clip seems to be viral marketing for appliance chain

Apparently Doc Brown's time-traveling DeLorean isn't limited to just visiting Hill Valley, California. In the new viral marketing clip below, almost certainly for Argentina's Garbarino appliance store chain (or possibly…

August 26, 2011, 8:16 AM EDT

Ad of the Day: Sony The brand double faults with its Wimbledon remake of famed Bravia spot

If imitation is the highest form of flattery, then self-imitation is probably the highest form of self-flattery. That seems to be the main takeaway from this Sony U.K. spot promoting…

June 21, 2011, 8:53 AM EDT

Samsung's Tweet About Skipping Out on Rent: Funny or Dumb?

Lots of brands imply that you should scrimp on the essentials to afford their pricy products, but Samsung has the balls to come out and say it. In a tweet…

June 2, 2011, 7:37 AM EDT

Sony Gives Wider View of Goofy Einstein Photo

Why did Einstein stick out his tongue in that iconic photograph? Sony Cybershot takes you behind the scenes, offering a never-before-seen (and fictional) panoramic version of the shot. Check it…

April 27, 2011, 3:09 PM EDT