Electronics | Adweek Electronics | Adweek

Topic: Electronics

Useless Plastic Box Going for $99.99 at Best Buy, Thanks to Rascally Artist Fake product reaches store shelves

A street artist named Plastic Jesus (picking an artsy pseudonym in 2013 is like picking an AOL screen name in 1997) stuck it to the man by leaving a fake…

August 19, 2013, 10:05 AM EDT

Samsung Presents Advertising's Most Idiotically Primitive Husband Ever But can he change?

This new ad for Samsung televisions is precipitating foul rumblings across the cyberverse for depicting men as gassy, unkempt, couch-bound louts. Sounds like truth in advertising to me. Especially the…

May 22, 2013, 9:14 AM EDT

Unsuspecting Elevator Riders Get Shafted in LG's Latest Viral Spot Colors so real, you'll think you're about to die

Somewhere between Crank Yankers and Ashton Kutcher, pranking unsuspecting people for the benefit of your brand has become popular. Case in point: LG set out to prove that its IPS…

October 24, 2012, 10:48 AM EDT

Philips, Other TV Makers Embrace the Nothingness of Their Products How to market devices that keep getting smaller

The lack of something can be a potent element in a marketing strategy. "Got milk?" is the classic example—built not around having milk, but around the common parental fear of…

September 24, 2012, 12:42 PM EDT

LG Looks at Movie Posters From Different Angles in Ads for Surround Sound Nicely immersive print from Y&R

Y&R in Brazil visualizes the effect of LG's 3-D surround-sound technology with some nifty 3-D versions of the posters for Kill Bill, Pretty Woman and Forrest Gump. The images here…

April 26, 2012, 8:39 AM EDT

Sony Ad Replays a Woman's Lifetime on 200 Screens Japanese spot modernizes traditional theater

The lifetime of a girl wordlessly unfolds across Sony devices in this enchanting Japanese commercial titled "Screen Story." Party Tokyo created the spot with 70 performers and more than 200…

April 3, 2012, 11:23 AM EDT

Darth Vader, Chewbacca, R2-D2 Plugged Into Holiday Spots Electronics chain rolls out 'Star Wars' ads

We mentioned not too long ago that Darth Vader would be lending his inscrutable visage and heavy breathing to Currys PC World's holiday ads in the U.K. Well, it turns…

November 14, 2011, 4:00 PM EST

Ex-Apple Employees Rethink the Household Thermostat Nest learns how you like to feel

Nest, a company of ex-Apple employees who saw their former employer redefine pointless gadgetry in the 21st century (I'm specifically referring to the iPad here), is giving a much-needed face-lift…

October 28, 2011, 8:37 AM EDT

Doc Brown Excited to Land His DeLorean in 2011 Argentina Clip seems to be viral marketing for appliance chain

Apparently Doc Brown's time-traveling DeLorean isn't limited to just visiting Hill Valley, California. In the new viral marketing clip below, almost certainly for Argentina's Garbarino appliance store chain (or possibly…

August 26, 2011, 8:16 AM EDT

Samsung's Tweet About Skipping Out on Rent: Funny or Dumb?

Lots of brands imply that you should scrimp on the essentials to afford their pricy products, but Samsung has the balls to come out and say it. In a tweet…

June 2, 2011, 7:37 AM EDT