Editor’s Picks Sports Marketing News These Brands Are Writing the Playbook for Women’s Sports Sponsorship By Jason Notte Sports Marketing News NBCU ‘On Track’ to Set Olympic Ad Sales Record With $1.2 Billion in Commitments By Bill Bradley BRANDSHARE Why a Classic Measurement Playbook Just Wouldn’t Do for Domino’s Mutinex Creative Advertising Hinge’s Mascot Goes to Heaven to Celebrate Dating Success Stories By Samantha Nelson Leadership & Talent Bayer Appoints New Consumer Health CMO for North America By Rebecca Stewart BRANDSHARE FROM GOOGLE The Truth About Today’s Path to Purchase: It’s Complicated In case you missed it Cannes Lions Michael Kassan and Jeremy Zimmer on the Convergence of Advertising, Celebrity, Media and Commerce By Chris Ariens Cannes Lions Exclusive: See What MediaLink Is Charging Sponsors for Its Spaces in Cannes By Kyle O’Brien & Jameson Fleming Adweek Podcasts The Speed of Culture Podcast: The Art of Networking to Win in Business By Adweek Staff Leadership & Talent What’s Next for MediaLink Following CEO Michael Kassan’s Exit By Stephen Lepitak & Jameson Fleming Magazine View All Super Bowl Commercials Inside the Audacious Attempt to DoorDash the Entire Super Bowl By Jameson Fleming Super Bowl Commercials Super Bowl 58 Business Influence Reaches Far Beyond Game Day By Jason Notte Super Bowl Commercials The Business of the Super Bowl By Adweek Staff Data Points Infographic: Making a Memorable Super Bowl Ad By Eva Kis The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New