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Topic: Electronic Arts

Electronic Arts Reviews Its U.S. Media Account Search comes amid split with WK Media

Electronic Arts is searching for an agency to handle its media business in the U.S. The search comes amid a split with longtime incumbent WK Media. WK had handled the business…

March 19, 2014, 7:53 PM EDT

Machinima CEO Search Heats Up Former Disney Interactive exec in the mix

News broke a few weeks ago that Machinima is in search of a new CEO. Among those in consideration is John Pleasants, the soon-to-be ex-co-president of Disney Interactive. Sources said that…

November 22, 2013, 11:49 AM EST

In Monopoly's Battle of the Brands, Carnival Crushes Coke, Nestlé and More Facebook challenge has surprising results

Some of the world’s largest brands are squaring off today in a high-stakes game of ... Monopoly. Well, kinda. To promote its new, brand-centric game, Monopoly Empire, Hasbro is hosting a…

October 8, 2013, 12:25 PM EDT

YouTube's 10 Most-Watched Ads in August Nike, NBC Sports are the big movers in a quiet month

August was a sleepy month for commercials on YouTube, with only five videos posted during the month able to break the 1 million view mark—and two of those just barely. The…

September 6, 2013, 11:07 AM EDT

Comic-Con Is No Longer Just a Nerd Fest What's in it for media types and marketers?

Meanwhile, in San Diego, something unusual is afoot! Who are these strangers walking the halls of Comic-Con? Not the 150,000 comic book collectors, sci-fi movie completists and nerdy super-fans dressed…

July 21, 2013, 10:38 PM EDT

Twitch Bids Adieu to CBSi Ad Sales ESports hub sets up internal sales team led by CRO Jonathan Simpson-Bint

Twitch.tv, one of the principal players in the growing eSports genre (i.e. watching people play video games), will stop selling its ad inventory through CBS Interactive's sales team and will instead…

June 5, 2013, 3:02 PM EDT

Tiger Woods and Arnold Palmer Deliver a Kung-Fu Ass Kicking in EA's New Golf Ad Guess who's more charming?

Tiger Woods is a golf nerd, right? Right. But in fantasy video-game land, he destroys you and all your hoodlum friends, fake kung-fu style, because you're trying to steal his…

March 26, 2013, 3:28 PM EDT

Zynga Needs More Words With Brands Despite missteps, is social gaming company an untapped ad market?

Zynga put its investors on edge earlier this month after lowering full-year 2012 revenue projections. That clinched a new low for the social gaming darling’s stock, which dropped more than…

October 23, 2012, 4:51 AM EDT

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