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Topic: Electronic Arts

Alex Morgan Will Be the First Female Cover Star for EA's FIFA Video Game

U.S. soccer player cracks gender barrier

Female sports stars often don't get as much money, endorsements or respect as their male counterparts. But in a nice victory for women's soccer, Electronic Arts is poised to announce…

9/11 Museum and EA Giferator Win Gold in Cannes' Newest Category, Creative Data

But jury stops short of naming a Grand Prix

CANNES, France—With its sweeping, interactive and evocative displays, the 9/11 Memorial Museum has won an inaugural gold Lion at Cannes for Creative Data. Also taking gold from the U.S. is EA's…

Here's How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies

Data showed interest in winners lasts just 15 minutes

Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards. Google said…

Snapchat Is Asking Brands for $750,000 to Advertise and Won't Budge

Some brands balk at paying top dollar for one day of disappearing ads

Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that's too expensive for the…

College President Will Buy Your Textbooks for a Year if You Can Beat Him at Madden NFL

He's already talking trash

If you've ever seen a movie about college, you know that the dean or president or whoever is always the villain, and if you can beat him at his own…

Kevin Hart Will Destroy Your Car and Haunt Your Dreams Until You Play Him at Madden

Or maybe he just hates Dave Franco

It's Madden season, which apparently is a good time not to be friends with Kevin Hart.  In EA's new three-and-a-half-minute promo for Madden NFL 15, we witness the extreme lengths to…

Landon Donovan Is a Good Sport About His World Cup Snub in This Great New Ad

EA Sports gives soccer star a bathrobe and a PlayStation

Life is good for Landon Donovan, even though he isn't playing in the 2014 World Cup—at least according to this new ad for EA Sports. Instead of participating in the world's…

Electronic Arts Awards Its Media Business

Starcom succeeds WK Media

The Los Angeles office of Starcom has won Electronic Arts’ U.S. media business after a review, according to sources. Sources identified the other finalists as MediaCom in Los Angeles and UM…

Maxwell House Drops Wieden + Kennedy in Portland

Agency lays off 30 staffers

Kraft has shifted creative responsibilities on its Maxwell House brand, after less than a year at Wieden + Kennedy. The loss contributed to the agency's decision to layoff some 30 staffers…

Electronic Arts Reviews Its U.S. Media Account

Search comes amid split with WK Media

Electronic Arts is searching for an agency to handle its media business in the U.S. The search comes amid a split with longtime incumbent WK Media. WK had handled the business…

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