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Topic: Electronic Arts

Twitch Bids Adieu to CBSi Ad Sales ESports hub sets up internal sales team led by CRO Jonathan Simpson-Bint

Twitch.tv, one of the principal players in the growing eSports genre (i.e. watching people play video games), will stop selling its ad inventory through CBS Interactive's sales team and will instead…

June 5, 2013, 3:02 PM EDT

Tiger Woods and Arnold Palmer Deliver a Kung-Fu Ass Kicking in EA's New Golf Ad Guess who's more charming?

Tiger Woods is a golf nerd, right? Right. But in fantasy video-game land, he destroys you and all your hoodlum friends, fake kung-fu style, because you're trying to steal his…

March 26, 2013, 3:28 PM EDT

Zynga Needs More Words With Brands Despite missteps, is social gaming company an untapped ad market?

Zynga put its investors on edge earlier this month after lowering full-year 2012 revenue projections. That clinched a new low for the social gaming darling’s stock, which dropped more than…

October 23, 2012, 4:51 AM EDT

Video Game Reality Show Jumps From CBS to Machinima Bunim/Murray-produced The Controller showcases EA's Medal Honor Warfighter

Last year, Electronic Arts partnered with CBS and famed reality production shop Bunim/Murray Productions (The Real World) to launch a unique Web-based reality series centered around the EA video game…

September 27, 2012, 12:01 AM EDT

Obama Taps Video Games for Early Voting Partners with EA to spur early voting in swing states

How crucial are the swing states in the presidential race? So crucial that President Obama is once again taking the chase for votes to the virtual battlegrounds of the video…

September 14, 2012, 10:09 AM EDT

First Mover: Jeff Kling The celebrated copywriter on why Fallon's best work may be ahead of it

Specs Age 45 New gig Chief creative officer, Fallon Old gig Executive creative director, Wieden + Kennedy, Amsterdam Known for Dos Equis’ “Most Interesting Man” campaign, Miller, Jaguar, Nike work Why the fascination with Cecilia…

September 10, 2012, 12:03 AM EDT

When It Comes to Ads in Games, These Guys Aren't Playing Around Electronic Arts is out to master the delicate dance of marketing and gaming

Team Detroit is late. Reps from the WPP agency were supposed to arrive for their meeting with Electronic Arts at 2 p.m. on June 5, but the client, Ford Motor Co.,…

June 19, 2012, 12:04 AM EDT

EA's E3 Message: We're Social, Mobile and Always Evolving Gaming publisher pushes into social gaming, tablets, the cloud

Video games are each a social network onto themselves. They're never quite finished. And video games are no longer bound by the console hooked up to giant TV screens. Those were…

June 4, 2012, 8:07 PM EDT

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