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Topic: Electronic Arts

Landon Donovan Is a Good Sport About His World Cup Snub in This Great New Ad EA Sports gives soccer star a bathrobe and a PlayStation

Life is good for Landon Donovan, even though he isn't playing in the 2014 World Cup—at least according to this new ad for EA Sports. Instead of participating in the world's…

June 19, 2014, 3:04 AM EDT

Electronic Arts Awards Its Media Business Starcom succeeds WK Media

The Los Angeles office of Starcom has won Electronic Arts’ U.S. media business after a review, according to sources. Sources identified the other finalists as MediaCom in Los Angeles and UM…

June 18, 2014, 12:37 PM EDT

Maxwell House Drops Wieden + Kennedy in Portland Agency lays off 30 staffers

Kraft has shifted creative responsibilities on its Maxwell House brand, after less than a year at Wieden + Kennedy. The loss contributed to the agency's decision to layoff some 30 staffers…

May 21, 2014, 10:05 AM EDT

Electronic Arts Reviews Its U.S. Media Account Search comes amid split with WK Media

Electronic Arts is searching for an agency to handle its media business in the U.S. The search comes amid a split with longtime incumbent WK Media. WK had handled the business…

March 19, 2014, 7:53 PM EDT

Machinima CEO Search Heats Up Former Disney Interactive exec in the mix

News broke a few weeks ago that Machinima is in search of a new CEO. Among those in consideration is John Pleasants, the soon-to-be ex-co-president of Disney Interactive. Sources said that…

November 22, 2013, 11:49 AM EST

In Monopoly's Battle of the Brands, Carnival Crushes Coke, Nestlé and More Facebook challenge has surprising results

Some of the world’s largest brands are squaring off today in a high-stakes game of ... Monopoly. Well, kinda. To promote its new, brand-centric game, Monopoly Empire, Hasbro is hosting a…

October 8, 2013, 12:25 PM EDT

YouTube's 10 Most-Watched Ads in August Nike, NBC Sports are the big movers in a quiet month

August was a sleepy month for commercials on YouTube, with only five videos posted during the month able to break the 1 million view mark—and two of those just barely. The…

September 6, 2013, 11:07 AM EDT

Comic-Con Is No Longer Just a Nerd Fest What's in it for media types and marketers?

Meanwhile, in San Diego, something unusual is afoot! Who are these strangers walking the halls of Comic-Con? Not the 150,000 comic book collectors, sci-fi movie completists and nerdy super-fans dressed…

July 21, 2013, 10:38 PM EDT

Twitch Bids Adieu to CBSi Ad Sales ESports hub sets up internal sales team led by CRO Jonathan Simpson-Bint

Twitch.tv, one of the principal players in the growing eSports genre (i.e. watching people play video games), will stop selling its ad inventory through CBS Interactive's sales team and will instead…

June 5, 2013, 3:02 PM EDT

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