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Topic: Election

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Microsoft's Marketing Totally Backfired When CNN Used Its Devices as iPad Stands Not quite ready for its close-up

Microsoft's Surface Pro 3 had a bad election night on CNN when the on-air talent used the device to prop up their iPads. Microsoft was a CNN partner as the…

November 5, 2014, 2:26 PM EST

First Mover: McKay Coppins The BuzzFeed editor on getting out of the campaign bubble

Specs Age 25 New gig Political editor, BuzzFeed Old gig Political reporter, BuzzFeed What’s your role as BuzzFeed’s political editor? It’s to build on the momentum the politics section gained in 2012. Which is…

January 21, 2013, 12:03 AM EST

Synacor, Comcast Spotlight Team Up for Local Ad Play New Web portals will provide access to local, online advertising

Synacor and Comcast Spotlight are teaming up to create a point of access for advertisers looking for local TV spots. Spotlight currently sells ads in 80 U.S. markets; the company is…

September 19, 2012, 7:48 PM EDT

Adweek's Digital Guide to Election Apps and Sites The best digital political tools for the conventions and election day

If the 2008 election cycle was dominated by the blog, then 2012 will most surely be the cycle defined by digital. Be it through apps, dashboards, social streams, livestream videos…

August 30, 2012, 10:31 AM EDT

2012 Voters Are Going Further 'Off the Grid' More aren't seeing political ads on TV

Mitt Romney's digital director, Zac Moffatt, is among those who have pointed to data showing voters in key swing states like Florida and Ohio are watching less live TV and…

August 14, 2012, 9:00 AM EDT

Twitter Explodes Over Paul Ryan VP Announcement Ryan's vp Twitter handle created Aug. 2, same day as similar Rubio and Pawlenty handles

Turns out searching Twitter handles may have been the best way to predict Mitt Romney's choice for vice president. While many in the media delved into Wikipedia for clues as to…

August 11, 2012, 4:42 PM EDT

How to Reach Off-the-Grid Voters in Ohio Romney's digital director stresses importance of online advertising

Yesterday at Personal Democracy Forum, a yearly gathering of technologists and political elites, Mitt Romney's digital director Zac Moffatt laid out an interesting challenge facing his boss and President Obama—particularly…

June 13, 2012, 1:13 PM EDT

The 140-Character-or-Less Campaign Twitter now has the power to drive a politician's message and news coverage

For those seeking an example of the breakneck pace of the mounting political “call and response” attack cycle, 84 minutes may very well be a new benchmark. It took a mere…

May 7, 2012, 12:07 AM EDT

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