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Topic: El Al Israel Airlines USA

El Al Picks New U.S. Agency, Debuts 'Vacations' Campaign

Soubriet Byrne & Associates lands another travel brand

EL AL recently selected its new lead agency in the U.S., Soubriet Byrne & Associates (SBA), which beat out four other unnamed contenders, per the brand. Excluding business-to-business and Internet, the…

Israelis Sneak Into First Class

El Al's spoofy Facebook videos feature passengers looking for bogus upgrades

El Al Israel Airlines is running a parody-heavy Facebook campaign centering on a video where characters attempt to pull stunts to get free seat upgrades. Played by unpaid, up-and-coming comedians,…

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