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Topic: eHow

Demand Media Acquires Online Retailer

Company looking to diversify as Web traffic slides

In its first foray into e-commerce, Demand Media, owner of eHow, Livestrong and Cracked, has acquired online retailer Society6 for $94 million. Society6 is a community of 300,000 artists who sell…

Demand Media's 2-Year-Old Fashion Tips

Once endorsed by Tyra Banks, TypeF is nearly dormant

This is what it looks like when a website dies. Sort of. When TypeF.com launched in March 2011 in partnership with former model Tyra Banks, expectations were high. The site was…

Demand Media Will Explore Splitting Into Two Companies

Move announced alongside strong Q4 results

On the heels of its Q4 earnings call today, Demand Media announced news that it plans to explore splitting into two public companies, separating the media arm from its domain services…

Eschewing Celebrities, Demand Media Refocuses

Re-embracing search-driven service content; Q2 shows promise

Demand Media is returning to its roots. The content and social media company last week rolled out a new b-to-b ad campaign centered around the tagline, “Content for real life.” As…

Does the Web Need Another Tech Site? eHow Says Yes

Demand Media targets social media neophytes with new vertical

With all the technology sites filling the Web with news and reviews, it's hard to imagine that there's room for another. But Demand Media's eHow insists that there is. Set to…

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