Topic: Efficio
Type
Mindshare Retains HSBC's Global Media Account
The bank's selection caps a 6-month review
It took a bit longer than the creative decision, but HSBC has selected an agency to handle its global media planning and buying. Mindshare has retained the business, an HSBC representative…
Contenders Emerge in Global HSBC Review
Lineup is a who's who among global networks
HSBC executives this week are briefing creative contenders in the bank's global marketing services review. The bank, which spends an estimated $400 million in media globally each year, is reviewing all…
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