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Topic: Edmunds.com

Are These Ads Prejudiced Against Car Dealers? They don't want to be called the H-word

Car buying is a delicate negotiation, but don’t call it haggling. Edmunds.com found that out the hard way with a YouTube ad campaign that spoofed car salesmen with videos involving…

October 24, 2014, 2:39 PM EDT

Watch a Clerk Shock Customers by Haggling Over Groceries in Campaign for Edmunds.com You wouldn't do it for food. Why do it for a car?

It's common practice to haggle for a better price at a car dealership. But at a grocery store? In American supermarkets, at least, it just doesn't happen. Until now. Car shopping…

October 21, 2014, 8:01 AM EDT

Top 10 Auto Brands for Sprint Subscribers Infographic shows Toyota is winning this lead gen battle

Automotive brands have long circled the field of Google marketing like robins on a worm hunt, trying to snatch up consumers and drive them to lead-generation landing pages. And such…

March 25, 2014, 11:43 AM EDT

Mercedes-Benz, Hyundai See 'Super' Big Game Results Auto brands get stellar effect online from spots

A flood of traffic to both Edmunds.com and AutoTrader.com suggests Mercedes-Benz and Hyundai were two of the biggest winners yesterday among automotive advertisers in Super Bowl XLVII. Edmunds.com says the Mercedes…

February 4, 2013, 12:13 PM EST

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