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Topic: EDM

Electronic Dance Music Goes Mainstream As Older Millennials Start Listening

CraveOnline partners with EDM.com to create opportunities for brands

As brands struggle to reach millennials, they're turning to a once-underground genre of music that is managing to capture a large, social media-savvy audience: electronic dance music, or EDM. A study…

YouTube makeup maven Michelle Phan

Michelle Phan Sued Over Music Rights: How Will Brands and Influencers React?

Legal battle highlights increased scrutiny on popular content creators

Makeup guru Michelle Phan, one of YouTube's most popular publishers with over 6.7 million subscribers, may have the vast influence that can give brands the exposure they crave. But that…

Microsoft Pitches New Content, Fields Technical Glitches

NewFronts includes major push around electronic dance music

The Microsoft Upfront played to buyers at a glitzy venue in Chelsea, featuring canapes, drinks and an eye-popping performance from burlesque circus Lucent Dossier on Monday afternoon. Sure, there were…

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