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Topic: EDM

Electronic Dance Music Goes Mainstream As Older Millennials Start Listening CraveOnline partners with EDM.com to create opportunities for brands

As brands struggle to reach millennials, they're turning to a once-underground genre of music that is managing to capture a large, social media-savvy audience: electronic dance music, or EDM. A study…

January 26, 2015, 2:20 PM EST

YouTube makeup maven Michelle Phan
Michelle Phan Sued Over Music Rights: How Will Brands and Influencers React? Legal battle highlights increased scrutiny on popular content creators

Makeup guru Michelle Phan, one of YouTube's most popular publishers with over 6.7 million subscribers, may have the vast influence that can give brands the exposure they crave. But that…

July 22, 2014, 12:28 PM EDT

OneBeat Launching Electronic Dance Music App on Xbox Live Includes 11 original EDM shows

OneBeat, a company that calls itself the "voice of electronic dance music" (EDM), is releasing an app on Tuesday for Xbox Live, which will house 11 new original shows focused…

May 28, 2013, 10:24 AM EDT

Microsoft Pitches New Content, Fields Technical Glitches NewFronts includes major push around electronic dance music

The Microsoft Upfront played to buyers at a glitzy venue in Chelsea, featuring canapes, drinks and an eye-popping performance from burlesque circus Lucent Dossier on Monday afternoon. Sure, there were…

April 30, 2013, 7:48 AM EDT

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