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Topic: Edelman Digital

Samsung Will Go Door to Door to Generate Emmys Buzz

Epic celeb selfie is 'so last spring,' vp says

While Samsung turned to Ellen DeGeneres to facilitate an epic selfie moment during the 2014 Oscars, the brand for tonight's Emmys broadcast on NBC is going door to door to…

Where Is Social Headed Next? Hundreds of Marketers Joined #AdweekChat to Weigh In

Revisit the conversation in our selected transcript

More than 750 marketers from brands and agencies of all sizes turned out on Twitter yesterday for the inaugural #adweekchat, Adweek's one-hour digital conversation about marketing and media. The topic, inspired…

Should the NYPD Even Do Twitter Marketing?

While experts say 'yes,' the stats suggest 'yikes'

The New York City Police Department created the social media bedlam moment of the week on Tuesday when it asked Twitter users to share pictures of cops with the hashtag…

Virgin Galactic Is Going to Be Social Media on Rocket Fuel

Edelman exec dishes on a never-before-seen buzz vortex

It might be many months before Virgin Galactic carries paying customers—rich people and celebrities, mainly, with $250,000 to fork over—into outer space. But given that Virgin Group CEO Richard Branson and…

How Nate Silver’s FiveThirtyEight Will Tackle the News

Site will include infographics, videos and even films

News organizations have always treated data as simply a complement to the news, but freshly relaunched FiveThirtyEight is flipping that idea on its head. Hot topics are secondary to stats…

5 Agencies Tell Us Why They're at SXSW via Instagram

On the record for 15 seconds

Advertising players have descended on South by Southwest Interactive in central Texas en masse, joining tens of thousands of denizens from the media world. That said, SXSWi, now in its 20th…

Take 2: Real-Time Marketing at the Oscars

Brands hope for better results than last year

Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row. The 2013 Tinsel Town gala disappointed real-time marketing followers…

Olson Wins Belize Tourism Account

Nabs agency-of-record assignment without a review

The Mayans may have predicted the end of the world in December but Belize, home to ruins belonging to those Mesoamericans, is planning for life beyond. The Central American country…

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