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Topic: EDC

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China's BlueFocus Is About to Acquire This North American Advertising Player Eyes Vision7 International, parent company of Cossette

A Chinese company has set its sights on a North American advertising player, with Beijing’s BlueFocus close to finalizing the purchase of assets from Vision7 International, parent of one of…

November 19, 2014, 10:34 AM EST

4 Brands Building Buzz at EDC Music Festival Has significant millennial power

Hoards of electronic music fans will descend on the Las Vegas Motor Speedway this weekend for the Electronic Daisy Carnival, and brands including 7UP and Bud Light Platinum want in…

June 19, 2014, 5:27 PM EDT

PayPal Wants to Make Your Governor's Ball Experience Easier E-wallet services and deals makes going to a festival a lot simpler

Headed to Governor's Ball Music Festival in New York? PayPal wants you to leave your wallet at home. The online payment processing company—which is working with experiential marketing agency Factory 360—will…

June 6, 2014, 6:04 PM EDT

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