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Topic: economy

Coke, Chrysler, Walmart Lean Into Larger Causes It's what millennials are looking for

The concept of brand values—as in selling something bigger than soda, cars and clothes—has been a recurring theme today at the ANA Masters of Marketing conference. Marketing chiefs at Coca-Cola, Chrysler…

October 4, 2013, 5:30 PM EDT

Voice: The Connected Protagonist To reach the content-hungry consumer, marketers need to shift their own role from star to supporting player

The fusion of the social economy and the digital communications world has created an environment from which a new generation of consumer—the Connected Protagonist—has emerged. You know these people, and are…

October 15, 2012, 12:01 AM EDT

Marketers and Agencies Split on 2012 Prospects Poll finds brand leaders see more economic red flags in new year than their shop peers

Marketing leaders—in contrast to their more buoyant agency brethren—generally seem more cautious than optimistic about growth in the new year. And, of course, who would know better than those who…

January 9, 2012, 1:15 AM EST

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