Topic: The Economist

Here's the Real Story Behind This Simply Perfect Anti-Donald Trump Billboard

Can a ghost ad change anyone's vote this time around?

Today we were scrolling around our socnets when we saw something odd: Titled "Prize-winning piece of advertising from The Economist," the article weaving its way through our feed reflected a…

The Economist Will Pitch Sponsored Mini-Documentaries in Its NewFronts Debut

Legacy publisher to offer video formats

The Economist—the 172-year-old British publication known for its thoughtful perspectives on politics, international affairs and finance—will showcase Economist Films for the first time during this year's Digital Content NewFronts. On May 10 in…

European Magazines Are Struggling in the U.S. Market

The boom goes bust

Once upon a time, the hottest kind of publisher to be in the U.S. was a European one. Companies like Bonnier, Dennis, Emap, Bauer and Hachette Filipacchi established footholds in…

Economist Group CEO Headed to Thomson Reuters

Andrew Rashbass to lead Reuters' news, media biz

Economist Group CEO Andrew Rashbass is leaving the company after 15 years for another top spot in the news world: a newly created role of CEO at Reuters, in which…

End of Saturday Delivery Puts Magazines, Newpapers in Bind

Change set to take effect Aug. 5

Weekly newsmagazines, already challenged to stay relevant when news is available around the clock, now have to figure out how to make sure they get in readers’ hands on a…

The Daily's Woes Proves Content, Not Platform Is King

Publication was boxed-in from Day 1 by its iPad-only positioning

The Daily will fire off its last electronic dispatches Dec. 15, bringing an end to a deeply flawed, but ultimately important experiment in digital journalism. When the News Corp.-owned publication announced…

Atmosphere Proximity Wins The Economist

Title seeks new digitally-driven marketing

In a shift to a more digitally-driven marketing strategy in North America, The Economist has tapped Atmosphere Proximity, N.Y., to lead brand communications and marketing after a review. Other agency contenders…

After Newsweek, Is Writing on Wall for Newsweeklies?

Category seen as first to die out

Newsweek, now facing a digital-only future, isn’t the only newsweekly that’s struggling in print. Fellow mass-audience title Time is down 19 percent in ad pages in the first half of…

'The Economist' Sets Digital Rate Base

Claims a first in magazine world

Print media buyers have been pushing publishers to give up more information about their digital editions as they try to assess a new medium. Now, The Economist is delivering on…

Curated Content Gives Brands a Helping Hand

Marketers sate their social needs with repurposed news from outlets

Hungry for content to push out into social feeds, a growing number of marketers are adopting strategies that include repackaging articles from news sites on their own sites. For example, in…