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Topic: economic

Communists, Capitalists Alike Share Concerns About Consumerism

Everyone agrees brands should lead the sustainability march

You might think that our differing ideologies would lead citizens of the United States and China to have diverging views on consumerism and spending, but concerns about the planet's future…

Nearly Half of Second-Gen Hispanics Feel Like Ads Don't Target Them

Ethnicity influences brand decisions

By now, it’s obvious that targeting Hispanics in the U.S. means more than just translating an ad into Spanish and casting ethnic stereotypes as spokespeople. For one thing, the first…

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