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Topic: ecommerce

PayPal Is No Longer Utilizing the Bill Me Later Brand Online

It's the end of an era

Many people, no doubt, have fond memories of suddenly discovering a new credit option called Bill Me Later at the end of booking a plane ticket to Paris or Pittsburgh…

Here's How Much Engagement Holiday Retailers Are Getting in Social Media So Far

Lowe's, Nordstrom and Old Navy are faring well

Since Nov. 1, Origami Logic has been tracking 125 brands across Facebook, Instagram and YouTube to gauge the level of engagement holiday-focused marketers are achieving. The company, which offers marketing software…

Facebook and Other Digital Ad Sellers Saw Double-Digit Gains on Black Friday and Thanksgiving

Big lift compared to last year

Digital advertisers spent 17.9 percent more on Black Friday and 13.8 percent more on Thanksgiving compared to last year, according to AdRoll's data. Its findings are based on cross-client numbers…

This Health and Wellness Brand's New York Office Is Totally Zen

A virtual tour of Aloha's digs

  In the heart of New York's Flatiron District between Madison Square Park and Sixth Avenue, there's an oasis of…

Lowe's New 360-Degree Videos on Facebook Aim to Teach Fans Home Improvement Skills

Interactive clips target the mobile-minded

Lowe's has been notably innovative with digital video for nearly two years now, going back to its Vine campaign called #FixIn6 that won Clio and Cannes Lions awards. Now the…

Parents Are Increasingly Using Mobile Devices for Back-to-School Shopping

And they're buying tech products

This year's back-to-school shopping seems to have parents spending more on mobile—and more overall. According to the results of a survey released today by Rubicon project, more than a third of…

Infographic: How Tech-Savvy Shoppers Spend Their Time Online

They're 188% more likely to engage with brands in social

Each year, Dentsu's out-of-home agency Posterscope conducts its Outdoor Consumer Study that zeroes in on a range of sought-after demographics. Tech-savvy consumers—people who describe themselves as such, love to buy…

For the First Time, Google Is Bringing Retail Ads to Image Search

Makes it easier for mobile users to shop online

                   Google To keep up with the influx of people shopping on their smartphones, Google is updating its offerings for retailers by launching ads in Google Images and introducing local…

Why Items From Your Shopping Cart May Start Showing Up in Your Instagram Feed

The dynamic ads are highly effective

The subtly creepy, slyly effective Facebook ads everyone has gotten used to—the ones that show unpurchased items left in the online shopping cart—are now coming to Instagram. To capitalize on the app's…

Can Facebook Attract More Retailers With New E-Commerce Features?

It's testing faster ads and a shopping tab

Facebook wants marketers to see it as more than a branding platform. So, it's announcing two new tests today to that should pique retailers' interests—speedy landing pages and a new…

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