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Topic: ecommerce

Mondelez Bets Big on E-Commerce With Shoppable Ads and 'Buy Now' Buttons

Amid doubts, CPG giant sees opportunity ahead

Mondelez International—the makers of Oreo cookies, Cadbury chocolate and Trident gum, among other treats—quietly started becoming an e-commerce brand with a a small test in Europe earlier this year. Now,…

This Simple Instagram Hack Landed Z Gallerie a Lot More Print Catalog Subscribers

A social app's offline marketing influence

Despite the e-commerce boom, print catalogs are still a lucrative business for furniture retailer Z Gallerie. But getting those catalogs into people's hands is tougher than it was a few…

By Watching How Customers Shop in the Store, Crate & Barrel Lifts Web Sales 44%

The e-commerce, brick-and-mortar link

Crate & Barrel found a way to increase its Web sales conversion rate by 44 percent—and it wasn't through the meticulous, oft-employed procedure that e-retail wonks call multivariate testing. Instead, the home-decor…

Alibaba’s Jack Ma is Adweek’s 2014 Media Visionary

Led China’s e-commerce giant to a $25 billion IPO

A former English teacher, Jack Ma became the richest man in China by leading Alibaba to a $25 billion IPO this year. The e-commerce giant (which appears on this year’s…

Twitter Now Lets Brands Tweet Deals to Users With a New Offer Button

Discounts in time for holidays

Twitter is rolling out a new feature that allow brands to tweet deals, which users can claim online and redeem in stores. Twitter Offers is the messaging network’s second step…

5 Social Media Hacks Every Marketer Should Know

Handy tricks to make the most of your posts

So many boundaries limit marketers and their social media goals. No GIFs on Facebook. No buy buttons on Pinterest. Fortunately, there are plenty of creative workarounds. Marketers are doing whatever they…

34 Places Where You Can Start Using Your iPhone to Buy Stuff

McDonald's, Macy's, Disney World accept Apple Pay

So Apple’s best lineup of gadgets is out and its next big business is ready for launch—Apple Pay. The mobile payments service launches Monday and today Apple revealed a list…

Fruit of the Loom Turns GIFs Into Father’s Day Gifts

Cheeky play on branded content

Fruit of the Loom is taking the traditional Father’s Day “good for one” perforated-paper coupons that kids dole out to their dads digital this year with a new commerce-enabled GIF…

Facebook and MeUndies.com Are Having a Great Cat-and-Mouse Game

Case study on circumventing ad rules and getting results

Facebook keeps catching MeUndies.com with its pants down when it comes to ad policies on the social network. But the underwear e-tailer is having too much fun and experiencing too…

Women’s Budget-Conscious Magazine All You Is Stepping Outside of Walmart

Audience was limited

Bargains aren’t just for Walmart shoppers anymore.    Starting in April, Time Inc.’s All You, the magazine for budget-conscious women, will be sold at stores outside the retail giant—the title’s sole newsstand…

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