Topic: ecommerce
As Google’s svp of ads and commerce, Sridhar Ramaswamy oversees the engineering behind products like Google Shopping’s Product Listing Ads, AdWords’ transition to Enhanced Campaigns and even the test of…
There's no reason not to wear a swank blazer and dress shoes while sawing through a felled tree, according to a new ad from Nordstrom. Stop and think, and you might…
Retailers possess a crazy amount of really valuable data for advertisers—e.g., what products someone has bought or have browsed through and may one day buy, potentially sooner if they’re shown…
In 2009, daily deals firms sprouted up on the digital landscape like eager-to-bloom crocus flowers often seen at this time of year. But more recently a late winter freeze has…
Who CEO Scott Cooper What Online shopping platform Where Boston offices “Instapaper for shopping” is a catchy, concise company description, as is “Kayak for shopping.” Boston-based ShopAdvisor blends both by notifying its 10…
Social commerce is typically Facebook’s and maybe Pinterest’s domain. But Twitter doesn’t usually factor into the conversation. American Express began to change that last year when it rolled out the ability…
Pinterest attribution can be complicated for marketers. The main issue is that someone could pin a product image from one page on a brand’s site, but that page could feature…
GoPro is in the “go big” business, building its brand on the backs and boards of extreme sports athletes like surfers, snowboarders and BASE jumpers. And for the release of its…
The idea is a good one. No more digging around in your apps and emails to find an airline boarding pass, movie ticket or that digital coupon. Apple's Passbook should serve…
Maria Rodale calls herself a writer, cook, organic enthusiast and romance novel lover. Now she can add one more to the list: online retailer. The health and fitness publishing company that…
