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Topic: ecommerce

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Alibaba’s Jack Ma is Adweek’s 2014 Media Visionary Led China’s e-commerce giant to a $25 billion IPO

A former English teacher, Jack Ma became the richest man in China by leading Alibaba to a $25 billion IPO this year. The e-commerce giant (which appears on this year’s…

December 7, 2014, 8:04 PM EST

Twitter Now Lets Brands Tweet Deals to Users With a New Offer Button Discounts in time for holidays

Twitter is rolling out a new feature that allow brands to tweet deals, which users can claim online and redeem in stores. Twitter Offers is the messaging network’s second step…

November 25, 2014, 12:24 PM EST

5 Social Media Hacks Every Marketer Should Know Handy tricks to make the most of your posts

So many boundaries limit marketers and their social media goals. No GIFs on Facebook. No buy buttons on Pinterest. Fortunately, there are plenty of creative workarounds. Marketers are doing whatever they…

November 25, 2014, 7:04 AM EST

34 Places Where You Can Start Using Your iPhone to Buy Stuff McDonald's, Macy's, Disney World accept Apple Pay

So Apple’s best lineup of gadgets is out and its next big business is ready for launch—Apple Pay. The mobile payments service launches Monday and today Apple revealed a list…

October 16, 2014, 3:04 PM EDT

Fruit of the Loom Turns GIFs Into Father’s Day Gifts Cheeky play on branded content

Fruit of the Loom is taking the traditional Father’s Day “good for one” perforated-paper coupons that kids dole out to their dads digital this year with a new commerce-enabled GIF…

May 29, 2014, 5:07 PM EDT

Facebook and MeUndies.com Are Having a Great Cat-and-Mouse Game Case study on circumventing ad rules and getting results

Facebook keeps catching MeUndies.com with its pants down when it comes to ad policies on the social network. But the underwear e-tailer is having too much fun and experiencing too…

May 5, 2014, 1:49 PM EDT

Women’s Budget-Conscious Magazine All You Is Stepping Outside of Walmart Audience was limited

Bargains aren’t just for Walmart shoppers anymore.    Starting in April, Time Inc.’s All You, the magazine for budget-conscious women, will be sold at stores outside the retail giant—the title’s sole newsstand…

February 23, 2014, 9:46 PM EST

Unilever Looks to Marry In-Store Sampling With E-commerce Program targets Coastal.com and Beyond The Rack customers

Unilever is trying to take the idea of free product sampling normally seen in store aisles and apply it to ecommerce. For Tresemmé, Nexus, Dove Hair, Clear Dove's Men and…

February 5, 2014, 11:38 AM EST

RadioShack's Holiday Emails Will Change in Real Time Offers pivot in recipients' inboxes

Attention holiday shoppers, your emails are now targeting you in real time—at least if you've signed up for RadioShack's messages. The electronics retailer will use Movable Ink's technology that allows…

November 27, 2013, 10:17 AM EST

[Updated] Office Max Tests Web Program That Offers Political Targeting LivePredict can pinpoint blue and red voter groups

Office Max, which goes against back-to-school competitors such as Staples, Office Depot, Walmart and Target, thinks it has a secret weapon as the annual shopping season hits the mid-way point. (UPDATED:…

August 8, 2013, 8:00 AM EDT

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