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Topic: Ebay

Here Are Forbes' 50 Most Influential CMOs of 2014 Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

November 7, 2014, 8:00 AM EST

Ad of the Day: 'Shop the World,' eBay Says in New Global Brand Campaign Launch spot is indeed all over the place

What do Godzilla, Jimi Hendrix, the Wizard of Oz and Selena Gomez have in common? While the obvious answer would be "absolutely nothing," it turns out they're all featured in this…

October 10, 2014, 1:39 PM EDT

EBay and PayPal Will Part Ways in 2015 Split is intended to boost opportunities and revenue

After a strategic review, eBay has announced plans to spin off PayPal as a separate business in 2015. The e-commerce giant's board of directors is touting the separation as a…

September 30, 2014, 2:52 PM EDT

How Tiffany’s Iconic Box Became the World’s Most Popular Package This robin’s egg blue is trademarked

For the sake of you intellectual-property aficionados out there, the color is No. 1837 on the Pantone Matching System chart. It is not commercially available; since a 1998 filing with…

September 22, 2014, 7:28 AM EDT

EBay Suffers Another Security Hack User credentials have been stolen

Online auction house eBay has once again come under fire for its slow response to a reported hack that drove its buyers to a phony "Welcome" page that gathered users'…

September 18, 2014, 12:12 PM EDT

9 Women the NFL Should Consider for Next CMO Industry straw poll garners candidates for troubled league

The National Football League on Tuesday named Cynthia Hogan as svp of public policy and government affairs and appointed four women as advisors on domestic violence. These moves follow the NFL's…

September 17, 2014, 6:57 AM EDT

LivingSocial Taps eBay Exec to Right the Ship Gautam Thakar brings marketing expertise

Seven months after Tim O’Shaughnessy said he would step down as LivingSocial CEO, the deals company has named Gautam Thakar as his replacement. Thakar has spent nearly the last decade working…

July 15, 2014, 3:35 PM EDT

Birchbox Aims to Bring 'Artificial Intelligence' to Offline Retail Opens first brick-and-mortar in SoHo

Birchbox tomorrow opens its first brick-and-mortar location with a 4,500 square foot storefront in New York's fashionable SoHo district. The much-hyped beauty e-retailer aims to make the shopping experience akin…

July 10, 2014, 1:45 PM EDT

Twitter-Amazon Deal May Get Retailers Into Hijacking Mode Let the #AmazonCart Promoted Tweet bids begin

Amazon and Twitter are going to make shopping easier on the latter's social media platform. When Twitter users observe a tweet that moves them to purchase, they can reply with…

May 5, 2014, 1:12 PM EDT

5 Musical Instruments You’d Die to Own Got a few million to spend? The world’s coolest gear is on sale.

Online auction sites like eBay grab all the press these days, even though consumers spend double the money at live auctions (some $268 billion a year). And while auction houses…

April 6, 2014, 8:34 PM EDT

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