earned media | Adweek earned media | Adweek
Advertisement

Topic: earned media

Type
How Tumblr Helped Hyundai Spread Its World Cup Message Paid and free tactics give a lift

For the first time, Tumblr is giving brands a look at how their campaigns impact awareness, conducting surveys of users and asking whether they were familiar with their ad partners'…

July 16, 2014, 11:05 AM EDT

Hooters Celebrates Turning 30 With Instagram Bash Invites 300,000 former waitresses to show up and snap selfies

Hooters, the original "breastaurant" chain, this weekend will begin pushing its 30th birthday campaign that includes inviting back 300,000 former waitresses to celebrate on Oct. 4 in its 400-odd locations.…

September 28, 2013, 6:00 AM EDT

Advertisement