earned media | Adweek

Topic: earned media

Hooters Celebrates Turning 30 With Instagram Bash Invites 300,000 former waitresses to show up and snap selfies

Hooters, the original "breastaurant" chain, this weekend will begin pushing its 30th birthday campaign that includes inviting back 300,000 former waitresses to celebrate on Oct. 4 in its 400-odd locations.…

September 28, 2013, 6:00 AM EDT