Topic: EA Sports
Type
Portrait: Poptip
New York-based startup taps into a social data gold mine after change of direction
Specs Who (clockwise, from left) Founder Kelsey Falter, product engineer Andrew Bonventre and engineers Joy Tao and Steve Kaliski What Social polling startup Where New York offices Poptip’s six-month-old Twitter polling service, which already…
First Mover: Jeff Karp
The GSN exec thinks gaming can learn a lot from product placement in the movies
Specs Age 47 New gig Evp of mobile and social games, GSN Digital Old gig Evp, chief marketing and revenue officer, Zynga Why did you leave the gaming giant Zynga for its competitor, GSN…
Portrait: Troika
Hollywood branding company sits at the crossroads of entertainment, sports
Specs Who Back row (l. to r.): Dan Pappalardo, ecd, co-founder; Gil Haslam, cd, sports; Whit Friese, cd, entertainment marketing; Dale Everett, cd, brand design. Front row (l. to r.): Reid…
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