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Topic: EA Sports

These 16 Videos Are Each a Case Study in Nailing the Right Tone for the Right Audience

Watch Awards honor the top targeted clips

Only a fool (or a brand with billions to spend on media) tries to be all things to all people. That's why Adweek's Watch Awards honor the year's top online videos…

Alex Morgan Will Be the First Female Cover Star for EA's FIFA Video Game

U.S. soccer player cracks gender barrier

Female sports stars often don't get as much money, endorsements or respect as their male counterparts. But in a nice victory for women's soccer, Electronic Arts is poised to announce…

How the National Women's Soccer League Plans to Keep You Hooked After the World Cup

Commissioner Jeff Plush on the growing sport

Jeff Plush, commissioner of the National Women's Soccer League, wants to keep you interested in women's soccer beyond just the World Cup. "We had over 50 players from 10 countries representing…

How Did an Independent 100-Person Agency Score 8 Cannes Lions? Real-Time GIFs, Mostly

S.F.-based Heat is a shop to watch

Independent San Francisco-based agency Heat made a big first impression at Cannes this year, winning not only its first Lion but its first eight Lions. With a team of close to…

Step Inside EA's Headquarters, Where the Kid in You Dreams of Working

We tour the space in Redwood City

EA Sports has, for decades, been responsible for some of the most popular games on the planet. The Electronic Arts studio counts wildly successful series like Madden NFL, FIFA and…

These Compelling Campaigns Are the Gold Standard for Sports Advertising

Clio honors Gatorade, Nike, NBA and Nascar

The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold…

You Don't Need to Buy a Super Bowl Spot to Advertise During the Big Game

Digital media boosts brands on a budget

When it comes to advertising, New England-based Nutri Ninja, which makes professional blenders, is mostly known for its infomercials. But after finding out that New England Patriots wide receiver Julian…

Brand Publishers Are Ditching Facebook in Favor of Microsites

They want to own their data, content

Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling…

74% of Packers-Seahawks Google Searches Came Via Smartphone

Game-day data underscores mobile's emergence

During last Thursday’s Packers-Seahawks matchup, smartphones were used in 74 percent of Google searches about the game, per the Mountain View, Calif.-based digital giant. And 33 percent of football-related searches…

Ray Rice's Last Sponsor, Nike, Has Dropped Him

No brand is standing by disgraced NFL player

Nike, who was former Baltimore Ravens running back Ray Rice's last official sponsor, confirmed today that the athlete is no longer on its roster. The company follows a slew of brands…

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