Advertisement

Topic: EA Sports

Is It Worth $5 a Month to See a Lock-Screen Ad When You Open Your Phone?

Unlockd and Boost Mobile aim to find out

Unlockd has a pitch that resonates with advertisers nowadays: Your mobile promos will not be blocked on our platform. The Australian startup, which is backed by News Corp. founder Rupert…

Breakthrough Agency of the Year: Heat Harnesses the Element of Surprise

At the front edge of culture, 'they really get it,' one client raves

Earlier this year, a new film starring Dave Franco, Rob Gronkowski, Rex Ryan and Tyrannosaurus rex took the Internet by storm. "Critics" called it "impossible to un-watch" and "an epic tale…

Why Brands Are Finally Choosing More Female Athletes for Big Endorsement Deals

Women are no longer sitting on the sidelines

In the male-centric sports world, where the likes of LeBron James score $65 million in endorsement deals, female athletes have largely been an afterthought. But thanks to a constellation of…

These 16 Videos Are Each a Case Study in Nailing the Right Tone for the Right Audience

Watch Awards honor the top targeted clips

Only a fool (or a brand with billions to spend on media) tries to be all things to all people. That's why Adweek's Watch Awards honor the year's top online videos…

Alex Morgan Will Be the First Female Cover Star for EA's FIFA Video Game

U.S. soccer player cracks gender barrier

Female sports stars often don't get as much money, endorsements or respect as their male counterparts. But in a nice victory for women's soccer, Electronic Arts is poised to announce…

How the National Women's Soccer League Plans to Keep You Hooked After the World Cup

Commissioner Jeff Plush on the growing sport

Jeff Plush, commissioner of the National Women's Soccer League, wants to keep you interested in women's soccer beyond just the World Cup. "We had over 50 players from 10 countries representing…

How Did an Independent 100-Person Agency Score 8 Cannes Lions? Real-Time GIFs, Mostly

S.F.-based Heat is a shop to watch

Independent San Francisco-based agency Heat made a big first impression at Cannes this year, winning not only its first Lion but its first eight Lions. With a team of close to…

Step Inside EA's Headquarters, Where the Kid in You Dreams of Working

We tour the space in Redwood City

EA Sports has, for decades, been responsible for some of the most popular games on the planet. The Electronic Arts studio counts wildly successful series like Madden NFL, FIFA and…

These Compelling Campaigns Are the Gold Standard for Sports Advertising

Clio honors Gatorade, Nike, NBA and Nascar

The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold…

You Don't Need to Buy a Super Bowl Spot to Advertise During the Big Game

Digital media boosts brands on a budget

When it comes to advertising, New England-based Nutri Ninja, which makes professional blenders, is mostly known for its infomercials. But after finding out that New England Patriots wide receiver Julian…

Advertisement