Topic: EA
Given the state of things in online advertising, where certain publishers and ad networks have done their part to erode some trust among advertisers, one ad seller is sticking its…
If there were an award for Super Bowl advertising, Wieden + Kennedy would probably win that one, too. The agency has been the belle of Cannes and the Emmys, winning 45…
Remember how you used to say it was just as much fun to watch your big brother play Nintendo as to play yourself? That’s now a very successful business model. According…
Zynga put its investors on edge earlier this month after lowering full-year 2012 revenue projections. That clinched a new low for the social gaming darling’s stock, which dropped more than…
Video games are each a social network onto themselves. They're never quite finished. And video games are no longer bound by the console hooked up to giant TV screens. Those were…
Beginning on Thursday, EA and Bioware will promote their video-game space odyssey Mass Effect 3 by sending copies of the game into near space via weather balloons in New York,…
PopCap Games, the makers of gaming favorites like Bejeweled and Plants vs. Zombies, is in the process of being acquired, according to TechCrunch. The gaming company is reportedly being sold…
