Topic: EA

Landon Donovan Is a Good Sport About His World Cup Snub in This Great New Ad

EA Sports gives soccer star a bathrobe and a PlayStation

Life is good for Landon Donovan, even though he isn't playing in the 2014 World Cup—at least according to this new ad for EA Sports. Instead of participating in the world's…

Why Brands Suck at YouTube

Touchstorm says only 74 of top 5,000 channels on platform belong to advertisers

Brands as publishers? Yeah right. Unless your business card says “chief Red Bull video guy” your brand is blowing it on YouTube. At least, that’s the assesment of Touchstorm, a company…

Ad Network Jun Group Promises Money-Back Guarantee

Seeks to calm advertisers wary of ghost sites, bot traffic, bogus video impressions

Given the state of things in online advertising, where certain publishers and ad networks have done their part to erode some trust among advertisers, one ad seller is sticking its…

The New King of Super Bowl Ads

With three more in this year's big game, Wieden + Kennedy becomes the shop for big spots

If there were an award for Super Bowl advertising, Wieden + Kennedy would probably win that one, too. The agency has been the belle of Cannes and the Emmys, winning 45…

Video Games: The New Porn?

Live gaming webcasts draw huge numbers

Remember how you used to say it was just as much fun to watch your big brother play Nintendo as to play yourself? That’s now a very successful business model. According…

Zynga Needs More Words With Brands

Despite missteps, is social gaming company an untapped ad market?

Zynga put its investors on edge earlier this month after lowering full-year 2012 revenue projections. That clinched a new low for the social gaming darling’s stock, which dropped more than…

EA's E3 Message: We're Social, Mobile and Always Evolving

Gaming publisher pushes into social gaming, tablets, the cloud

Video games are each a social network onto themselves. They're never quite finished. And video games are no longer bound by the console hooked up to giant TV screens. Those were…

EA to Float Copies of 'Mass Effect 3' Into Near Space

Also offers a female version of the main character

Beginning on Thursday, EA and Bioware will promote their video-game space odyssey Mass Effect 3 by sending copies of the game into near space via weather balloons in New York,…

Reports Say EA to Buy PopCap Games

Deal carries $1 billion price tag

PopCap Games, the makers of gaming favorites like Bejeweled and Plants vs. Zombies, is in the process of being acquired, according to TechCrunch. The gaming company is reportedly being sold…