Topic: E!

Her Naked Hoax Got Everyone Talking, and This E! Marketing Star Is Just Getting Started

2015 Brand Genius winner for media

The U.S. and U.K. press were in a frenzy last March, and it was all Jen Neal's doing. E!'s stunt to promote the new series The Royals—uploading a "tourist" video that…

Brand Genius 2015: Meet the Year's Top Crop of Marketing Masterminds

Plus, brand visionary Arianna Huffington

According to a recent study, Americans are exposed to brands anywhere from 3,000 to 20,000 times every day—on the Web, on TV, in print and on packaging. How is a…

Q&A: Diane von Furstenberg Is Tapping Into Millennial Tastes to Secure Her Brand’s Legacy

Iconic designer takes the global stage

In the world of fashion, there are few figures as legendary as Diane von Furstenberg. While the 68-year-old, Belgian-born designer debuted her namesake brand in 1970, it was four years…

Why Snapchat Makes Star Grace Helbig Emotional

YouTube sensation shares her favorite celeb social follows

Specs Age 29 Claim to fame Comedian; creator and host of the It'sGrace YouTube channel and The Grace Helbig Show on E!; author of Grace's Guide: The Art of Pretending to Be…

Joel McHale Explains Why He Has '30 Good Years Left' on The Soup

The host still loves to skewer pop culture, one ridiculous clip at a time

Treetop Cat Rescue (yes, that's a real show), the sad demise of hitchBOT, Lenny Kravitz's penis—all topics covered in just a single episode of E!'s The Soup. "As you can see,…

Meet the Talented Performers Behind Some of the Year's Best Videos

2015's Watch Awards honorees in talent categories

Production and strategy may be key to online video success, but without great talent, they wouldn't have anything to work with. That's why Adweek's Watch Awards honor talent ranging from Hollywood…

Adweek's Watch Awards Winners: the Year's Best in Online Video, From the Hilarious to the Heartfelt

Top talent, production and programming

The winners of Adweek's second annual Watch Awards, honoring the best in online video, were culled from hundreds of entries. Filmmakers, actors, activists and comedians are creating a universe of…

I Am Cait Premiere Draws 2.73 Million Viewers

On par with Kardashians, but a big drop from Diane Sawyer interview

Sunday's premiere of I Am Cait delivered solid ratings for E!, although the numbers are a big drop from Caitlyn Jenner's other major high-profile TV appearances. The moving E! docuseries, which…

Caitlyn Jenner Hits All the Right Notes in the Moving 'I Am Cait'

New E! series premieres Sunday

As I Am Cait premieres Sunday night on E!, no one is feeling the pressure more than the show's star, Caitlyn Jenner. The eight-hour docuseries follows Caitlyn—formerly Bruce Jenner—as she…

Caitlyn Jenner's New TV Show Will Be Called 'I Am Cait'

The 8-epsiode E! docuseries premieres July 26

Two days after she said "Call me Caitlyn," Caitlyn Jenner has a new proclamation: I Am Cait. That's the name of her upcoming E! docuseries, which will debut July 26 at 9…