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Topic: e3

Livefyre Looks to Turn Social Media Into Custom Native Ads Social tech vendor partners with AOL, IGN on new ad program

The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live…

August 15, 2013, 9:00 AM EDT

Zynga Taps Xbox Chief as CEO Stock up 10 percent by end of Monday

Zynga wowed the gaming and greater media worlds by nabbing top Xbox executive Don Mattrick to become the beleaguered company's new CEO on Monday. With Mattrick's hire, Zynga founder Mark Pincus will relinquish…

July 1, 2013, 6:36 PM EDT

These YouTube Stars Represent a Massive Media Shift How long before advertisers commit?

Howard Hughes used to house some of his space-age airplanes in a hangar in an industrial area of Los Angeles. These days, a different kind of mad experimental genius can…

April 28, 2013, 11:45 PM EDT

When It Comes to Ads in Games, These Guys Aren't Playing Around Electronic Arts is out to master the delicate dance of marketing and gaming

Team Detroit is late. Reps from the WPP agency were supposed to arrive for their meeting with Electronic Arts at 2 p.m. on June 5, but the client, Ford Motor Co.,…

June 19, 2012, 12:04 AM EDT

Of Course Condé Nast Was at E3 Magazine giant unveils fashion-themed game at video game convention

Tucked in a far corner of the vast Los Angeles Convention Center, past the crowded bar, past the babes dressed like Star Trek crewmembers, past the massive HD sets blasting…

June 8, 2012, 1:17 PM EDT

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