How do you bill marketers for a moment of inspiration?
By Andrew McMains on Sep. 23, 2013 - 4:11 PM EDT
Midway through his anecdotal talk today on the value of big ideas, Gerry Graf reflected on the creation of a monkey ad for E-Trade—the one that Goodby, Silverstein & Partners…
Reflects on bigger job, losing E-Trade and spoofing Hall & Oates
By Noreen O'Leary on Jul. 12, 2013 - 9:35 AM EDT
Since joining Grey New York in 2007 as director of marketing, Michael Houston has been on a fast track, landing his latest promotion—to North American CEO. The 41-year-old has been…