E-Trade | Adweek
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Topic: E-Trade

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Gerry Graf Explains Why Getting Paid by the Hour Is Nuts How do you bill marketers for a moment of inspiration?

Midway through his anecdotal talk today on the value of big ideas, Gerry Graf reflected on the creation of a monkey ad for E-Trade—the one that Goodby, Silverstein & Partners…

September 23, 2013, 4:11 PM EDT

Grey's Michael Houston Takes Air Guitar to New Level Reflects on bigger job, losing E-Trade and spoofing Hall & Oates

Since joining Grey New York in 2007 as director of marketing, Michael Houston has been on a fast track, landing his latest promotion—to North American CEO. The 41-year-old has been…

July 12, 2013, 9:35 AM EDT

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