Topic: e-readers
Type
MPA Is Getting Closer to Digital Magazine Ad Standards
Using five analytics companies
Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three…
Ad of the Day: Nook
Mullen crafts pleasingly simple set pieces for the Barnes & Noble e-reader
Escape into a corner, and get wrapped up in a great book. That's always been the message implied by the name of Barnes & Noble's Nook e-reader. It might not be…
Hearst to Link Digital Editions With Amazon
As publisher tightens pact with e-tailer, the trick will be to maintain its editorial independence
Is it a magazine—or catalog? Magazines have been increasingly blurring the line between editorial and commerce, lending their names to products and shopping sites. Now, computer tablets and e-readers are making…
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