Topic: e-readers

MPA Is Getting Closer to Digital Magazine Ad Standards

Using five analytics companies

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three…

Ad of the Day: Nook

Mullen crafts pleasingly simple set pieces for the Barnes & Noble e-reader

Escape into a corner, and get wrapped up in a great book. That's always been the message implied by the name of Barnes & Noble's Nook e-reader. It might not be…

Hearst to Link Digital Editions With Amazon

As publisher tightens pact with e-tailer, the trick will be to maintain its editorial independence

Is it a magazine—or catalog? Magazines have been increasingly blurring the line between editorial and commerce, lending their names to products and shopping sites. Now, computer tablets and e-readers are making…