Topic: E! Online

P&G's Olympics Routine Goes Big on Digital

Augmented reality gets surprisingly little action, though

If Procter & Gamble’s beauty product sales don’t score well during the Olympics, it won’t be due to a lackluster digital effort. The CPG giant seems to be making good…

First Mover: Jen Neal

E!'s brand-new marketing chief explains the net's new reality show

Specs Age 39 New gig Evp of marketing for E! Old gig Chief marketing officer of BBDO North America What does your new job entail? I am in charge of all of the marketing…