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Topic: e-commerce

By Watching How Customers Shop in the Store, Crate & Barrel Lifts Web Sales 44%

The e-commerce, brick-and-mortar link

Crate & Barrel found a way to increase its Web sales conversion rate by 44 percent—and it wasn't through the meticulous, oft-employed procedure that e-retail wonks call multivariate testing. Instead, the home-decor…

Instagram Takes Another Step Toward E-Commerce

Has its eye on click-to-shop ads

In its slow but steady embrace of e-commerce, Instagram is running its first marketing campaigns that transform viewers into shoppers with a single click. Finally, retailers can link to product…

Has Google Perfected the Retail Search Ad With Its Local Inventory Offering?

Sears Hometown store visits jumped 122 percent

Sears Hometown and Outlet Stores, a retailer fighting for every sale, has evidently found a weapon in Google's Local Inventory Ads that it says works to drive consumers to its…

Rent the Runway CEO Tells SXSW: 'We Need to Put UPS and FedEx Out of Business'

Future of e-commerce may depend on delivery upstarts

Discussions of retail don't usually make for the most bombastic presentations, but Rent the Runway CEO Jennifer Hyman was certainly an exception as she addressed (and won over) the crowd…

Facebook Buys a Company That Could Solve an Annoying Online Ad Problem

No more messages about products you already bought

Facebook is buying a company that could help it solve an age-old online advertising problem—the one that keeps showing people the same ad even after they bought the product. It's…

Daily Mail Launches Its Fashionable E-Commerce Platform in the U.S.

Popular service lets readers buy celeb-inspired outfits

While many fashion publications are still struggling to develop e-commerce platforms to bolster their bottom lines, Britain's Daily Mail Online claims to have found a successful formula with its Femail…

Four Trends That Might Just Make Your CMO Obsolete

Experience marketing trumps brand marketing in reaching the most valuable customers

While this idea may sound apocalyptic, I'd suggest the traditional post of CMO may well be on the way out. Consider British Airways, traditionally a champion of big brand marketing,…

GE Is Celebrating Inventor's Day by Selling $32 Boxes of Gadgets and Goodies

A curated collection ties into the brand's history

Thomas Edison is credited with inventing the light bulb and camera, but what would he think of 3-D printers? To celebrate his birthday and the 32nd anniversary of National Inventors' Day…

Fifty Shades of Grey Did $1 Million in Advanced E-Tickets in First 3 Days

And Fandango says: It's our fastest-selling 'R' film ever

All signs point to Fifty Shades of Grey being an R-rated blockbuster hit of unusual magnitude. According to a source with direct knowledge of the sales figures, after tickets for the…

Alibaba’s Jack Ma is Adweek’s 2014 Media Visionary

Led China’s e-commerce giant to a $25 billion IPO

A former English teacher, Jack Ma became the richest man in China by leading Alibaba to a $25 billion IPO this year. The e-commerce giant (which appears on this year’s…

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