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Topic: e-commerce

Why Early Holiday Shopping on Mobile Might Hurt Black Friday Sales

Facebook data serves up red flags for bricks and mortar

Mobile shopping could already be cutting into bricks-and-mortar retailers' holiday sales, according to Facebook. The Menlo, Park, Calif.-based company's analysis is based on a combination of data points that it's…

Here Are 4 Tips From a Startup That's About to Go Global

Casper CEO Philip Krim dishes on what he's learned

Since launching in April 2014, mattress brand Casper has set out to shake up the sleep industry and prove that consumers will buy $950 mattresses online. Now, it wants to…

This E-Retailer Will Turn Fans' Mobile Video Uploads Into Copy on Its Holiday Boxes

Project Gravitas innovates for Black Friday

Starting on Black Friday, fashion e-commerce player Project Gravitas will package its line of dresses with boxes that include copy from consumer-generated videos to be captured—starting today—in a mobile app…

Agency Bosses Explain the Way Forward in China's Complex, Troubled Marketplace

Near meltdown has altered the landscape

When the Chinese economy stumbled in recent weeks—its stock market shuddered and sputtered and the Yuan currency plummeted in value in August—the entire global marketplace held its breath for a…

How 6 Powerful Women in Media and Marketing Redefined the Rules of Leadership

It starts with authenticity

Women are having a moment. Ignited by Sheryl Sandberg's manifesto, Lean In, the issue of gender equality became part of the national discourse. And it has remained there thanks in large part…

5 Big Digital Marketing Stats We Learned From Dmexco

Here's one: E-commerce is huge in China

The digital marketing conference Dmexco wrapped up in Cologne, Germany, today, with plenty of interesting stats about mobile, branded content and e-commerce. Here are the five most interesting insights: 1. Instagram…

This Infographic Reveals How Social and Mobile Impact Back-to-School Shoppers

82% share purchases on Facebook

Around Labor Day, kids across America will start the school year sporting freshly purchased outfits and educational gear. And a new report shows just how much parents are turning to…

6 Stats That Show Why Brands and Local Retailers Need to Modernize in the Mobile Era

$14 billion left on the table

About 40 percent of small retailers appear to be ignoring their chances of connecting with on-the-go consumers, according to a report today from digital marketing company Netsertive and local-business researcher Borrell Associates. And…

Groupon Challenges GrubHub and Yelp With 10% Off All Delivered Orders

Service debuts in Chicago with Mike Ditka, of course

Groupon officially jumped into the restaurant delivery game on Thursday, offering 10 percent off every order in Chicago from national chains such as Quiznos, Popeyes, Subway and Papa John's, as…

It Wasn't an April Fools' Joke: Amazon Dash Buttons Are Available Now for $5

But will anybody buy them?

Amazon's Dash buttons are here, going on sale on the e-commerce giant's website today for $5 each. Eighteen brands are offering the buttons, which let consumers place them around the house,…

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