Topic: e-commerce
EBay will soon start letting brands build out audience segments using its wealth of shopping data so they can target ads to consumers on non-eBay sites, following a similar move by…
Trendy eyeglass shop Warby Parker spawned a number of imitators with its online-only model. But now that it’s opened its first brick-and-mortar store in New York’s SoHo neighborhood, does that…
A bastion of fashion since 1860, Bloomingdale’s might not be the first place that comes to mind for a high-tech shopping experience. But that’s likely to change with the department…
Target and Best Buy have been fighting back against showrooming, where people check out the goods in brick-and-mortar stores with the express intent of finding them cheaper online (hello, Amazon).…
As a mother of three, Shelly Coffman didn’t really have a ton of extra time to become a “mompreneur,” but she did. And with her MBA and an extensive background…
Specs Who (l. to r.) Co-founders Scott Weiner, Matthew Burnett and Tanya Menendez What Business-to-business portal Where Dumbo, Brooklyn, N.Y. Like so many startups, Maker’s Row resulted from a big pivot. Unable to get…
As anyone who’s ever plunked down $100 for a bunch of long-stemmed roses quickly figures out, flowers are big business in this country—a $32.1 billion business, to be exact. And…
In an age where print media is trailing digital growth but display ads still aren’t pulling their weight, publishers are looking to e-commerce to drum up some extra revenue. But while…
Fashion retailer H&M is pretty popular on Pinterest—in spite of itself. Over the last month, the social scrapbooking platform’s users have pinned, repinned, commented on or liked the brand’s products…
As someone who works for a social media agency, I often find myself saying that despite all the hype and hope, the social space isn’t about selling products. I also…
