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Topic: e-commerce

Daily Mail Launches Its Fashionable E-Commerce Platform in the U.S. Popular service lets readers buy celeb-inspired outfits

While many fashion publications are still struggling to develop e-commerce platforms to bolster their bottom lines, Britain's Daily Mail Online claims to have found a successful formula with its Femail…

March 2, 2015, 12:38 PM EST

Four Trends That Might Just Make Your CMO Obsolete Experience marketing trumps brand marketing in reaching the most valuable customers

While this idea may sound apocalyptic, I'd suggest the traditional post of CMO may well be on the way out. Consider British Airways, traditionally a champion of big brand marketing,…

March 1, 2015, 9:00 PM EST

GE Is Celebrating Inventor's Day by Selling $32 Boxes of Gadgets and Goodies A curated collection ties into the brand's history

Thomas Edison is credited with inventing the light bulb and camera, but what would he think of 3-D printers? To celebrate his birthday and the 32nd anniversary of National Inventors' Day…

February 11, 2015, 9:18 AM EST

Fifty Shades of Grey Did $1 Million in Advanced E-Tickets in First 3 Days And Fandango says: It's our fastest-selling 'R' film ever

All signs point to Fifty Shades of Grey being an R-rated blockbuster hit of unusual magnitude. According to a source with direct knowledge of the sales figures, after tickets for the…

January 16, 2015, 10:59 AM EST

Alibaba’s Jack Ma is Adweek’s 2014 Media Visionary Led China’s e-commerce giant to a $25 billion IPO

A former English teacher, Jack Ma became the richest man in China by leading Alibaba to a $25 billion IPO this year. The e-commerce giant (which appears on this year’s…

December 7, 2014, 8:04 PM EST

Big-Box Stores Like Target Think These New Apps Can Defeat Amazon Can they stop the showrooming monster?

Not so long ago, retailers struggled mightily to direct shoppers away from browsers and over to their newfangled branded apps without much success. This holiday season, however, might prove to…

December 1, 2014, 12:02 AM EST

Twitter Now Lets Brands Tweet Deals to Users With a New Offer Button Discounts in time for holidays

Twitter is rolling out a new feature that allow brands to tweet deals, which users can claim online and redeem in stores. Twitter Offers is the messaging network’s second step…

November 25, 2014, 12:24 PM EST

5 Social Media Hacks Every Marketer Should Know Handy tricks to make the most of your posts

So many boundaries limit marketers and their social media goals. No GIFs on Facebook. No buy buttons on Pinterest. Fortunately, there are plenty of creative workarounds. Marketers are doing whatever they…

November 25, 2014, 7:04 AM EST

This $473 Billion Retailer Wants to Be the Next Ad-Tech Star @WalmartLabs pioneers digital innovation trend

If you're like most Americans, you probably don't think of Walmart as a major digital company. But within the digital marketing industry, the retailer is on everyone’s lips as a…

November 18, 2014, 10:00 AM EST

Snapchat Now Lets You Send Money With That Message Teams with Square to create Snapcash

Now, your money can disappear as fast as a photo on Snapchat. The hot startup is enabling users to quickly transfer cash to each other thanks to a partnership with…

November 17, 2014, 4:44 PM EST

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