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Topic: e-commerce

In This Online Store, Viewing Ads Could Lead to Discounts

Jet.com is lowering bills wherever it can

New e-commerce site Jet.com plans to turn advertising revenue into consumer savings. CEO Marc Lore developed the site to get a piece of the potentially trillion-dollar e-commerce market, and to…

Industry Players Disagree on Whether Jet.com's Business Strategy Is Sustainable

Draws skeptics, defenders

Jet.com went live today with plenty of buzz, but its long-term viability is questionable.  The well-funded e-commerce website offers consumers an alternative to Amazon for seemingly all of their online shopping needs. Industry watchers…

Meredith Corp. Bought an Ad-Tech Company to Make Grocery Shopping Easier

Brings together mobile, e-commerce and native ads

Women's magazine publisher Meredith Corp. has acquired Grocery Server, a digital firm that powers location-based ads for food and retail brands. Grocery Server was founded in 2008 as an ad platform…

26% of Millennials Give Fake Birthdays to Score Better Online Deals

Nearly half abandon shopping carts to save

Would you fake a birthday to get an online deal? What about hiring a personal consultant to make sure you're getting the most out of your frequent-flier miles? Those are just…

Instagram Offers Big Data, but Pinterest Has Purchase Intent

Marketers weigh in on e-commerce upgrades

Social media platforms don't often roll out retail-based features or rush them to the forefront, because getting people to shop while they digitally interact with friends can be tricky. So,…

These Are the Digital Trends Everyone in Tech and Advertising Needs to Know

According to Mary Meeker's Internet report

One of the most-watched digital reports of the year is out—Mary Meeker's Internet Trends—and it shows just how much room mobile advertising has to grow. Meeker runs digital investments for…

Not All Bots Are Trying to Rip Off Digital Advertisers

But even the 'good' ones can cost marketers plenty

It's been estimated that anywhere from 56 percent to 62 percent of Internet traffic is automated, meaning that ads routinely go unseen by actual people at a startling rate. But…

Will YouTube Viewers Click 'Shop' Instead of 'Skip' on Pre-Roll Ads?

Wayfair digital sales leap while testing new feature

Google wants to see if viewers will shop instead of skipping retailers' pre-roll ads on YouTube. The digital video giant today announced that its TrueView ad product will now come with…

By Watching How Customers Shop in the Store, Crate & Barrel Lifts Web Sales 44%

The e-commerce, brick-and-mortar link

Crate & Barrel found a way to increase its Web sales conversion rate by 44 percent—and it wasn't through the meticulous, oft-employed procedure that e-retail wonks call multivariate testing. Instead, the home-decor…

Instagram Takes Another Step Toward E-Commerce

Has its eye on click-to-shop ads

In its slow but steady embrace of e-commerce, Instagram is running its first marketing campaigns that transform viewers into shoppers with a single click. Finally, retailers can link to product…

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