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Topic: e-commerce

How to Fix the Problem When Big Data Fails in Digital Media Planning

Building a closed, symbiotic loop with creativity

Natural systems have a closed loop. Think about a tree: Its roots gather water and nutrients, enabling the tree to grow limbs and leaves that capture sunlight and provide shelter…

Walmart Buys Ecommerce Startup Jet.com for $3 Billion to Compete Online With Amazon

Technology expertise will accelerate app sales

As more shopping moves to desktops and smartphones and growing competition from Amazon, Walmart is snatching up startup Jet.com for $3 billion. With Jet.com, Walmart is adding technology expertise to its…

HGTV and Food Network's New Amazon TV Apps Let You Shop With Your Remote

Couch-potato commerce

Good news, Lazybones. If you have electronics and lawn care products to buy this weekend, you might not need to get off your living room sofa. HGTV and Food Network today…

Target and Lancome Produce Snapchat's First Ecommerce Ads

Users can swipe up to buy featured products

After slowly testing more interactive ads in recent months, Snapchat is open for ecommerce. Lancome and Target started running shoppable ads today within Cosmopolitan's Discover channel—the hub of the app…

Even in a Mobile World, Retailers Aren't Convinced Social Media Can Sell

Platforms like Facebook and Pinterest make up 1.5 percent of purchases

While retailers have long fretted over whether social media sites drive adequate sales, major players in the category seem to have no intention of backing away from Facebook, Twitter and…

You Can Now Order Condoms With the Touch of an Amazon Dash Button

Trojan and 77 more brands join service on April Fool's Eve

Amazon has announced Dash buttons for 78 brands, including Red Bull, Energizer, Illy Coffee, L'Oréal Paris Revitalift, Slim Jim, Clorox and—safe-sex advocates will like this one—Trojan, the condom company. So now…

Facebook's Chat App Won't Be an Overnight Sensation for E-commerce Players

Messenger has sales potential, but it will take time

Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger. Through April 20, users…

This Study Shows Why Retailers Should Ramp Up Their Email Game for Millennials

Young adults are going old school

Epsilon's new shopper behavior study may be the latest indication that millennial consumers are no longer spring chickens. In fact, they are using—and hold on to your ironic fedoras, folks—email…

Why the New Crop of E-commerce Brands Should Really Scare Traditional Retailers

Data and social media are changing the game

Even as pundits swear that bricks-and-mortar shopping isn't dead, anyone who works at a traditional retailer may have been sweating a little while listening to a South by Southwest Interactive…

More E-Commerce Brands Are Turning to Television Ads. Is It Money Well Spent?

Not everyone thinks so

Amazon, Apartments.com and online lender SoFi all announced their first Super Bowl ad buys last week, joining returning advertisers Esurance and website makers Wix and Squarespace. The moves shed light…

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