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Topic: Dvrs

Comcast Files Patent to Halt DVR Ad-Skipping Technology offers advertisers opposite of Dish Network's Ad Hop feature

Comcast is seeking a patent for new technology that will force subscribers who fast-forward through DVR-recorded shows to view advertising anyway, according to FierceCable, an online publication for cable network execs. The cable…

May 14, 2012, 1:34 PM EDT

Dish, EchoStar to Pay TiVo $500 Million to Settle Suit Deal ends years-long dispute over DVR patents

Dish Network and its parent EchoStar announced Monday morning that they plan to pay TiVo $500 million to settle an ongoing patent dispute. The settlement has been years in the making.…

May 2, 2011, 1:10 PM EDT

DVR Data May Drive Some TV Show Renewals But advertisers remain skeptical of week-later viewing

DVRs are changing the way that Americans watch TV, and networks are paying attention. Advertisers currently pay networks based on how well their shows do in C3 ratings—which is how…

April 25, 2011, 1:23 PM EDT

Study finds some ads work in fast-forward

Pretty soon, you might start noticing big fat logos popping up front and center in just about every TV ad. And you'll have two Boston College professors to thank.…

November 4, 2008, 7:26 AM EST

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