Topic: Durex

Durex Is Lobbying Very Hard Indeed for a Condom Emoji

To promote safe sex (and safe sext)

In anticipation of World AIDS Day on Dec. 1, and based on the frightening revelation that 80 percent of 18- to 25-year-olds use emojis for basic communication, Durex is demanding…

YouTube Star Hannah Witton Gives Candid Advice About Sex in Durex Campaign

Answering questions from fans

As brands continue to use popular YouTubers for ad campaign, Durex has found the perfect endorser with Hannah Witton—a vlogger whose non-branded content already includes plenty of talk about sex…

Top 10 Branded Videos: Durex's Secret Bedroom Technology Takes Over YouTube

Plus, Air France soars with inside peek of airplane

Durex's clever technology-bashing video is having a reverse effect, racking up 12 million views on this week's Adweek/Tubular top 10 branded video chart. The condom brand's three-minute video punks a group…

Durex Discovers Sexy Smartphone Technology That Helps Couples Get Closer in Bed

How your phone can give you real pleasure

There's lots of sexy smartphone functionality out there, but not too much that's actually sexual. But now, Durex claims to have discovered phone technology that helps couples get closer in…

How Facebook Targets Ads Globally Based on Users' Phones

Coca-Cola, Durex and Nestlé adjust for slower devices

How do you get the word out about Durex in Indonesia or Coca-Cola in Kenya? How does Nestlé target consumers in rural India? The challenges of serving ads in emerging countries…

Durex Takes Down Flopping Soccer Players in Comically Ridiculous #DontFakeIt Ad

All simulations unwelcome

Don't fake it—on or off the football field—says Durex. The condom brand is hoping to capitalize on excitement around the World Cup—and particularly, the spectacular dives that players take while competing…

Durex Has an Idea for How to Spend Your Lights-Out Time During Earth Hour

Turn the iPad off and get it on

Earth Hour—a worldwide event where people turn off their lights to raise awareness of energy consumption—will be March 29 from 8:30 to 9:30 p.m. in your local time zone, which…

Durex's Fundawear Lets You Reach Out and Touch Someone, Over the Internet

Built-in sensors make you giggle and more

Durex Australia and agency Havas Worldwide in Sydney have invented Fundawear—underwear that's fun to wear because it allows your partner to remotely operate sensors and "touch" you over the Internet.…

Top 10 Commercials of the Week: Aug. 31- Sept. 7

These spots traveled to the future, hopped in a box and demonstrated proper condom use

This week, a tablet computer came to life, a douchey date on a boat got soaked, and a pup with a taste for car keys learned a lesson.  Many of the…