Topic: Duracell
It’s a plane! It’s a purifier! It’s both! In theory, launching a successful brand extension should be easy. All you have to do is take a familiar name and slap it…
Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a…
Specs Who (l. to r.) Partners Ron Fierman, president, CEO; Mitchell Caplan, managing director; Gene Lewis, creative director; Sarah Blecher, executive producer What Digital ad agency Where New York offices Digital Pulp was founded…
Two nights after Hurricane Sandy assailed the mid-Atlantic, whipping up a corrosive stew of seawater and galeforce winds that rendered the lower third of Manhattan a sodden Dark Zone, Jon…
