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Topic: Duracell

A Man Comes Back to Life, Almost Literally, in Duracell's Beautiful Ad About Hearing Loss

John Slattery voices spot about bridging the emotional gap

Mad Men ended a year ago, but John Slattery, aka Roger Sterling from the AMC agency drama, is keeping a hand in the ad game, providing a voiceover for this…

Here’s a Month-by-Month Look at the Most Engaging Brand Content of 2015

31 winning video and social marketing moves

Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of…

The Brands Awaken: Disney's Co-Branding Push for New Star Wars Film Is Unprecedented

General Mills, Kraft, Verizon and more

Star Wars: The Force Awakens doesn't feel like it's in galaxy far, far away anymore. Maybe that's because it opens in theaters Friday, or because Disney has partnered with a…

Ad of the Day: Duracell Powers Epic Suburban Star Wars Battle on Christmas Morning

Anomaly goes all in

A long time ago, in a suburb far, far away ... Duracell powers a fantastical Christmas-morning Star Wars battle of epic proportions in this holiday commercial from Anomaly that breaks Friday…

Ad of the Day: Duracell Powers a Soldier's Sweet Message to His Daughter This Fourth of July

Poignant Anomaly spot gets assist from Hilary Swank

Duracell is making a strong play for the most American ad this Fourth of July by framing itself as the brand that helps keep members of the U.S. military connected…

For Unilever's CMO, Global Growth and Social Responsibility Are Now Inseparable Goals

CPG empire has learned doing good is good business

Keith Weed seems a little shell-shocked. Just a few days earlier, he was in shirtsleeves and in the embrace of a 90-degree day in Singapore. But this March morning, he finds…

Warren Buffett Picks Up Duracell in $4.7 Billion Stock Trade

Could avoid capital gains by using his P&G holdings

Warren Buffett bought battery brand Duracell for a whopping $4.7 billion Thursday. And with Duracell's recent foray into smartphone batteries, picking up the company from Procter & Gamble seems to…

Saatchi’s New CEO Doesn’t Want to Pick Apart the Past

But Robert Senior faces issues that date back years

Robert Senior doesn’t like to dwell on the past, yet many of the challenges he’ll face as Saatchi & Saatchi’s next global CEO date back several years. The churn in the…

Ad of the Day: Bone-Crushing Duracell Spots Look at the Same NFL Play From Two Angles

49ers vs. Seahawks

The 2014 NFL season is almost upon us. And while Duracell may have a tough time producing advertising on quite the level of its masterly Derrick Coleman spot from last…

Duracell Picks a New Lead Agency in the U.S.

Anomaly succeeds The Acme Idea Co.

Anomaly has outstripped a trio of fellow Procter & Gamble roster shops to become Duracell's new lead creative agency in the U.S. Sources previously identified the other finalists as the New…

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