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Topic: Duracell

Duracell Picks Wieden + Kennedy as Its New Creative Agency of Record

New York office to handle $30 million account

Duracell, the maker of North America's top-selling batteries, has chosen Wieden + Kennedy New York as its creative agency of record after a review. W+K will develop integrated marketing initiatives across…

Ad of the Day: Duracell's Latest Star Wars Ad Spreads Cheer in a Children's Hospital

Anomaly hits the sweet spot with a sequel of its own

A long time ago, in a hospital far, far away … Duracell returns to the Star Wars universe today, launching a holiday-themed tie-in to Rogue One: A Star Wars Story ahead…

A Man Comes Back to Life, Almost Literally, in Duracell's Beautiful Ad About Hearing Loss

John Slattery voices spot about bridging the emotional gap

Mad Men ended a year ago, but John Slattery, aka Roger Sterling from the AMC agency drama, is keeping a hand in the ad game, providing a voiceover for this…

Here’s a Month-by-Month Look at the Most Engaging Brand Content of 2015

31 winning video and social marketing moves

Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of…

The Brands Awaken: Disney's Co-Branding Push for New Star Wars Film Is Unprecedented

General Mills, Kraft, Verizon and more

Star Wars: The Force Awakens doesn't feel like it's in galaxy far, far away anymore. Maybe that's because it opens in theaters Friday, or because Disney has partnered with a…

Ad of the Day: Duracell Powers Epic Suburban Star Wars Battle on Christmas Morning

Anomaly goes all in

A long time ago, in a suburb far, far away ... Duracell powers a fantastical Christmas-morning Star Wars battle of epic proportions in this holiday commercial from Anomaly that breaks Friday…

Ad of the Day: Duracell Powers a Soldier's Sweet Message to His Daughter This Fourth of July

Poignant Anomaly spot gets assist from Hilary Swank

Duracell is making a strong play for the most American ad this Fourth of July by framing itself as the brand that helps keep members of the U.S. military connected…

For Unilever's CMO, Global Growth and Social Responsibility Are Now Inseparable Goals

CPG empire has learned doing good is good business

Keith Weed seems a little shell-shocked. Just a few days earlier, he was in shirtsleeves and in the embrace of a 90-degree day in Singapore. But this March morning, he finds…

Warren Buffett Picks Up Duracell in $4.7 Billion Stock Trade

Could avoid capital gains by using his P&G holdings

Warren Buffett bought battery brand Duracell for a whopping $4.7 billion Thursday. And with Duracell's recent foray into smartphone batteries, picking up the company from Procter & Gamble seems to…

Saatchi’s New CEO Doesn’t Want to Pick Apart the Past

But Robert Senior faces issues that date back years

Robert Senior doesn’t like to dwell on the past, yet many of the challenges he’ll face as Saatchi & Saatchi’s next global CEO date back several years. The churn in the…

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