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Topic: Dunkin' Donuts

Why Dunkin’ Donuts CMO Wants to Combine Twitter Passion With TV Spots John Costello discusses other big plans for the brand

Dunkin’ Donuts today is launching TV spots called #MyDunkin, featuring the brand’s passionate Twitter fans. It’s the latest social media-minded initiative led by global CMO John Costello, who was behind…

October 14, 2013, 10:09 PM EDT

Dunkin' Donuts' Top Twitter Fans Star in New Ads CMO John Costello shows rough cuts at ANA conference

Dunkin' Donuts has been on a roll with social media lately, debuting one of the first Vine-based TV spots in history last month. So forgive the brand's marketing chief, John…

October 5, 2013, 2:56 PM EDT

Dunkin' Donuts Apologizes for Blackface Ad, but Not Everyone Is Sorry 'What's the big fuss?' asks the franchisee

Dunkin' Donuts in Thailand has just seen a 50 percent bump in sales on the heels of a new print, TV and Facebook ad campaign, and the CEO of the…

September 3, 2013, 2:37 PM EDT

Facebook, Twitter Push Dunkin' Donuts West Quick-server enters California thanks to social media

Dunkin' Donuts—a Starbucks rival that's been a New England/East Coast mainstay for decades—announced today that it's finally entering the southern California market in 2015. Dunkin' Donuts CEO Nigel Travis said…

January 16, 2013, 2:46 PM EST

Chevy's Social Holidays Contest Targets Dailybreak's young adult audience with cars contest

Chevrolet is targeting young adults with a holiday campaign on Dailybreak’s platform, which includes 10 million consumers who have signed up for promotions that get pushed via social channels and…

November 28, 2012, 7:52 AM EST

The iPhone 5 May Have Just Made Mobile Coupons Real That mythical mobile Starbucks pop up may be coming, courtesy of iPhone's Passbook

Of the potential marketing-related features revealed on Wednesday with regards to the iPhone 5, it's the Passbook app should grab the attention of retail chains. It’s a digital wallet that’s…

September 13, 2012, 12:00 AM EDT

When It Comes to Ads in Games, These Guys Aren't Playing Around Electronic Arts is out to master the delicate dance of marketing and gaming

Team Detroit is late. Reps from the WPP agency were supposed to arrive for their meeting with Electronic Arts at 2 p.m. on June 5, but the client, Ford Motor Co.,…

June 19, 2012, 12:04 AM EDT

Media All-Stars: Cindy Stockwell & Adam Cahill Hill Holliday evps and co-media directors linked digital and traditional media for Dunkin'Donuts

Dunkin' Donuts made a splash this summer when it agreed to have its brand integrated, for the first time, into a social game, joining a growing number of companies trying…

November 19, 2011, 3:02 PM EST

Cereal will resent your Dunkin' Donuts habit

I haven't been a big fan of Hill, Holliday's recent Dunkin' Donuts work, but this latest "Where's Dan?" ad strikes just the right chord. There's a cube-jockey workplace setup, and…

September 11, 2009, 7:52 AM EDT

Dunkin' Donuts helps plump up the piggies

"It's breakfast, not broke-fest, at Dunkin'," the voiceover says in this Hill, Holliday Dunkin' Donuts spot, just in case viewers were conflicted on that point. Now, the notion of feeding coins…

July 20, 2009, 8:23 AM EDT

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