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Topic: Dunkin' Donuts

The Top 50 Execs Who Make the Wheels Turn

Buyers, sellers, content makers and marketers

Behind every chairman or CEO, there’s at least one executive, often leading a team, who helps make the machinery of the organization hum. It’s been this way for decades, and…

Tide’s Halloween Vines Are Now Everywhere

And with the help of Digitas, brand keeps cranking them out

Advertising is under attack by Vine videos, which are wrapping around Twitter streams, TV sets—and now getting entangled with billboards, thanks to Tide. The Procter & Gamble brand is using…

Mountain Dew Is Running Vine-Based TV Ads for the Nascar Race This Weekend

Check out the soda's six-second spots

Following in the footsteps of Dunkin' Donuts, Virgin Mobile and Trident, Mountain Dew is testing a couple Vine-based TV spots. As in Dunkin's effort, the soda is utilizing television's emerging five-second…

Why Dunkin’ Donuts CMO Wants to Combine Twitter Passion With TV Spots

John Costello discusses other big plans for the brand

Dunkin’ Donuts today is launching TV spots called #MyDunkin, featuring the brand’s passionate Twitter fans. It’s the latest social media-minded initiative led by global CMO John Costello, who was behind…

Dunkin' Donuts' Top Twitter Fans Star in New Ads

CMO John Costello shows rough cuts at ANA conference

Dunkin' Donuts has been on a roll with social media lately, debuting one of the first Vine-based TV spots in history last month. So forgive the brand's marketing chief, John…

Dunkin' Donuts Apologizes for Blackface Ad, but Not Everyone Is Sorry

'What's the big fuss?' asks the franchisee

Dunkin' Donuts in Thailand has just seen a 50 percent bump in sales on the heels of a new print, TV and Facebook ad campaign, and the CEO of the…

Facebook, Twitter Push Dunkin' Donuts West

Quick-server enters California thanks to social media

Dunkin' Donuts—a Starbucks rival that's been a New England/East Coast mainstay for decades—announced today that it's finally entering the southern California market in 2015. Dunkin' Donuts CEO Nigel Travis said…

Chevy's Social Holidays Contest

Targets Dailybreak's young adult audience with cars contest

Chevrolet is targeting young adults with a holiday campaign on Dailybreak’s platform, which includes 10 million consumers who have signed up for promotions that get pushed via social channels and…

The iPhone 5 May Have Just Made Mobile Coupons Real

That mythical mobile Starbucks pop up may be coming, courtesy of iPhone's Passbook

Of the potential marketing-related features revealed on Wednesday with regards to the iPhone 5, it's the Passbook app should grab the attention of retail chains. It’s a digital wallet that’s…

When It Comes to Ads in Games, These Guys Aren't Playing Around

Electronic Arts is out to master the delicate dance of marketing and gaming

Team Detroit is late. Reps from the WPP agency were supposed to arrive for their meeting with Electronic Arts at 2 p.m. on June 5, but the client, Ford Motor Co.,…

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