Advertisement

Topic: Dumb Ways to Die

Modern PSAs Shock or Amuse Where Classics Only Preached

The format can help jumpstart creatives' careers

Imagine you're watching an X-rated version of Game of Thrones (you don't have to admit that out loud), and all of a sudden, up pops a message about testicular cancer. Believe…

Dumb Ways to Die, Game of Thrones Edition, Chronicles Show's Notable Demises Thus Far

Plenty of untimely ends

"Dumb Ways to Die" could be the theme song of Game of Thrones. And now this parody, from Egor Zhgun, brings them together in celebration of the various gory, untimely…

Dumb Ways to Die Sings 'Deck the Halls' for the Holidays

A dumbed-down version, of course

Holiday safety is the theme of the latest "Dumb Ways to Die" video from Metro Trains and McCann in Melbourne, Australia. Tangerine Kitty, which sang on the iconic original PSA from…

'Dumb Ways to Die' Returns With a Trick-or-Treat Halloween Special

No one is safe when the ghouls come out

"Dumb Ways to Die," the famed Australian train-safety campaign from 2012, has done a couple of encores for special occasions. First it did a Valentine's Day ad. And now it's…

McCann Australia's John Mescall Becomes Global ECD

A creative leader behind 'Dumb Ways to Die'

McCann Erickson has promoted John Mescall, executive creative director of McCann Australia, to global ecd. In his new role, the Melbourne-based Mescall will move to New York. He joins recently hired…

Nothing's Sacred: 'Dumb Ways to Die' Is Now Being Used to Hawk Life Insurance

Beloved Cannes winner sells out

One of the lovably misguided characters from "Dumb Ways to Die" sold both his kidneys on the Internet. Now, the client behind the beloved campaign has made a similarly greedy…

Disney's Frozen Coming to Messaging Apps in Sticker Form

TextPride gets rights to sell characters on phones

Disney's Frozen is coming to messaging apps in sticker form. The animated blockbuster has been merchandised, advertised, digitized—and now there's a licensing deal to bring the characters to apps like…

'Dumb Ways to Die' Creates a Lovably Lethal Greeting for April Fools'

McCann Melbourne keeps the viral hit alive

In case you thought April Fools' was only about fake products and glaringly obvious gags, here's a nice palate cleanser. The adorable, ill-fated blobs from Dumb Ways to Die are…

Adweek's Top 5 Commercials of the Week: Feb. 7-14

Brands go for the gold, and for your heart. Vote for your favorite spot

It's Valentine's Day, and marketers have been tugging at your heartstrings all week with candy-coated, cute appeals. Also, the Winter Olympics continue to prove excellent fodder for major brands. All…

'Dumb Ways to Die' Returns With Adorably Gruesome Ad for Valentine's Day

Be still my beating heart

Fifteen months and 71 million YouTube views after its storied premiere, McCann Melbourne's "Dumb Ways to Die" train-safety campaign is back with this cute, grotesque little spot for Valentine's Day.…

Advertisement