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Topic: Dumb Ways to Die

Dumb Ways to Die Sings 'Deck the Halls' for the Holidays A dumbed-down version, of course

Holiday safety is the theme of the latest "Dumb Ways to Die" video from Metro Trains and McCann in Melbourne, Australia. Tangerine Kitty, which sang on the iconic original PSA from…

December 18, 2014, 9:32 AM EST

'Dumb Ways to Die' Returns With a Trick-or-Treat Halloween Special No one is safe when the ghouls come out

"Dumb Ways to Die," the famed Australian train-safety campaign from 2012, has done a couple of encores for special occasions. First it did a Valentine's Day ad. And now it's…

October 30, 2014, 11:22 AM EDT

McCann Australia's John Mescall Becomes Global ECD A creative leader behind 'Dumb Ways to Die'

McCann Erickson has promoted John Mescall, executive creative director of McCann Australia, to global ecd. In his new role, the Melbourne-based Mescall will move to New York. He joins recently hired…

June 18, 2014, 8:00 AM EDT

Nothing's Sacred: 'Dumb Ways to Die' Is Now Being Used to Hawk Life Insurance Beloved Cannes winner sells out

One of the lovably misguided characters from "Dumb Ways to Die" sold both his kidneys on the Internet. Now, the client behind the beloved campaign has made a similarly greedy…

June 12, 2014, 1:00 PM EDT

Disney's Frozen Coming to Messaging Apps in Sticker Form TextPride gets rights to sell characters on phones

Disney's Frozen is coming to messaging apps in sticker form. The animated blockbuster has been merchandised, advertised, digitized—and now there's a licensing deal to bring the characters to apps like…

May 30, 2014, 4:21 PM EDT

'Dumb Ways to Die' Creates a Lovably Lethal Greeting for April Fools' McCann Melbourne keeps the viral hit alive

In case you thought April Fools' was only about fake products and glaringly obvious gags, here's a nice palate cleanser. The adorable, ill-fated blobs from Dumb Ways to Die are…

April 1, 2014, 10:48 AM EDT

Adweek's Top 5 Commercials of the Week: Feb. 7-14 Brands go for the gold, and for your heart. Vote for your favorite spot

It's Valentine's Day, and marketers have been tugging at your heartstrings all week with candy-coated, cute appeals. Also, the Winter Olympics continue to prove excellent fodder for major brands. All…

February 14, 2014, 6:22 AM EST

'Dumb Ways to Die' Returns With Adorably Gruesome Ad for Valentine's Day Be still my beating heart

Fifteen months and 71 million YouTube views after its storied premiere, McCann Melbourne's "Dumb Ways to Die" train-safety campaign is back with this cute, grotesque little spot for Valentine's Day.…

February 13, 2014, 8:04 AM EST

The World's Best Commercials, 2012-13 See the top 21 winners in Film and Film Craft from Cannes

It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury…

June 25, 2013, 8:59 AM EDT

'Dumb Ways to Die' Ends With Record 5 Grand Prix, Adding Film and Integrated McCann Melbourne's runaway train

CANNES, France—In the end, the dumbness was record breaking. Visitors to the Cannes Lions festival here speculated all week about just how many Grand Prix the "Dumb Ways to Die" train-safety…

June 22, 2013, 3:30 PM EDT

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