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Topic: Dumb Ways to Die

McCann Australia's John Mescall Becomes Global ECD A creative leader behind 'Dumb Ways to Die'

McCann Erickson has promoted John Mescall, executive creative director of McCann Australia, to global ecd. In his new role, the Melbourne-based Mescall will move to New York. He joins recently hired…

June 18, 2014, 8:00 AM EDT

Nothing's Sacred: 'Dumb Ways to Die' Is Now Being Used to Hawk Life Insurance Beloved Cannes winner sells out

One of the lovably misguided characters from "Dumb Ways to Die" sold both his kidneys on the Internet. Now, the client behind the beloved campaign has made a similarly greedy…

June 12, 2014, 1:00 PM EDT

Disney's Frozen Coming to Messaging Apps in Sticker Form TextPride gets rights to sell characters on phones

Disney's Frozen is coming to messaging apps in sticker form. The animated blockbuster has been merchandised, advertised, digitized—and now there's a licensing deal to bring the characters to apps like…

May 30, 2014, 4:21 PM EDT

'Dumb Ways to Die' Creates a Lovably Lethal Greeting for April Fools' McCann Melbourne keeps the viral hit alive

In case you thought April Fools' was only about fake products and glaringly obvious gags, here's a nice palate cleanser. The adorable, ill-fated blobs from Dumb Ways to Die are…

April 1, 2014, 10:48 AM EDT

Adweek's Top 5 Commercials of the Week: Feb. 7-14 Brands go for the gold, and for your heart. Vote for your favorite spot

It's Valentine's Day, and marketers have been tugging at your heartstrings all week with candy-coated, cute appeals. Also, the Winter Olympics continue to prove excellent fodder for major brands. All…

February 14, 2014, 6:22 AM EST

'Dumb Ways to Die' Returns With Adorably Gruesome Ad for Valentine's Day Be still my beating heart

Fifteen months and 71 million YouTube views after its storied premiere, McCann Melbourne's "Dumb Ways to Die" train-safety campaign is back with this cute, grotesque little spot for Valentine's Day.…

February 13, 2014, 8:04 AM EST

The World's Best Commercials, 2012-13 See the top 21 winners in Film and Film Craft from Cannes

It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury…

June 25, 2013, 8:59 AM EDT

'Dumb Ways to Die' Ends With Record 5 Grand Prix, Adding Film and Integrated McCann Melbourne's runaway train

CANNES, France—In the end, the dumbness was record breaking. Visitors to the Cannes Lions festival here speculated all week about just how many Grand Prix the "Dumb Ways to Die" train-safety…

June 22, 2013, 3:30 PM EDT

'Dumb Ways to Die' Train Keeps Rolling, as It Wins Grand Prix in Radio Its third of the festival

CANNES, France—It's officially a runaway train. McCann Melbourne's "Dumb Ways to Die" train safety campaign for Metro Trains Melbourne picked up its third Grand Prix of the week at Cannes Lions…

June 19, 2013, 3:33 PM EDT

What's So Good About 'Dumb Ways to Die'? From JWT CCO Matt MacDonald

This is a periodic installment that asks an agency guru to highlight a project from Google's Creative Sandbox, an online gallery of standout campaigns that blend creativity and technology. Matt MacDonald Chief…

June 17, 2013, 11:20 PM EDT

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