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Topic: DSP

Rocket Fuel Lives Up to Its Name in First Day of Trading

Priced at $29, stock tops $60 on the day of IPO

Rocket Fuel, a DSP that advertises campaign creation by artificial intelligence and includes inventory on Twitter and Facebook, was priced at $29 a share yesterday before its IPO. Today, the…

Voice: Hardly a Wreck

Triggit's Zach Coelius defends the value of the ad tech ecosystem

Zach Coelius is CEO of San Francisco-based ad tech firm Triggit. The famously outspoken Coelius took some umbrage with a recent Adweek feature. We invited him to respond: Adweek’s recent article…

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