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Topic: Drones

3 Trends From CES That Marketers Really Need to Pay Attention To

Embrace sensuality, systems and reactions

I work at an ad agency, and I went to CES with clients. As a strategist, it's safe to say I'm not necessarily the typical CES attendee. I'm much more intrigued…

Casey Neistat's New Drone-Powered Holiday Video Looks Like a Branded Masterpiece

He's Santa for Samsung

Casey Neistat has done it again, releasing a holiday video for Samsung today with an enormous drone that lifts and flies the stunt-minded, master influencer around on a snowboard. Neistat,…

Uber Is Putting Ads on Drones and Having Them Taunt Drivers Stuck in Traffic

As if being in a traffic jam weren't annoying enough

Uber is doing huge business in Mexico City, to the point where they feel comfortable using drones to taunt people who aren't using their service yet. A recent ad stunt for…

Drones Try to Assemble a Layer Cake in This Nutty Norwegian Phone Ad

Points for style

Finally someone has found a good use for drones: Making a cake. A team of little flying robots assembles a three-tier confection by airlifting genoise, splashing icing, firing candies out of…

Drones Will One Day Solve Traffic Jams, but They Aren't Taking Over Advertising Just Yet

Drone master Frank Wernecke on the future of the industry

  brightcove.createExperiences(); COLOGNE, Germany—Drones have had an almost immediate impact on video production in the last three to five years—saving producers…

Domino's Pizza Survives Drone Delivery With Only Minor Damage to the Cheese

Chain tests airborne drop-offs

If you want the best pizza, you're not going to order Domino's. But if you want your pizza delivered in the most innovative way, well, Domino's may have that market…

New Digital Campaign for TGI Fridays Builds Off of Hamilton's Success

Promotion hones in on social buzz

TGI Fridays is pushing hard to court millennials, including new store designs and drone tests. Now, TGI Fridays is aiming to latch on to some of the buzz around Broadway's hit…

Millennial Males' Love for Drone Racing Might Help It Become the Next Nascar

DRL's first event attracted 40 million viewers

Last spring Nick Horbaczewski didn't have a clue what drone racing was. Now he's the CEO and founder of the Drone Racing League (DRL), with investors that include Miami Dolphins…

Intel Beautifully Lit Up the Desert Sky With the First FAA-Approved Drone Swarm

Palm Springs stunt offers a glimpse of what's to come

To celebrate the FAA's loosening of restrictions on who can pilot commercial drones, Intel has put on a flying robot light show—and the results are pretty. In a new clip, 100…

5 Fun Tech Devices to Get You Through the Winter

Plus a jacket that transforms into a travel pillow

This week, the Adweek staff is highlighting accessories for folks who want to get fit, stay warm and keep connected, including a device that makes your iPhone a thermal camera,…

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