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Topic: Drones

New Digital Campaign for TGI Fridays Builds Off of Hamilton's Success

Promotion hones in on social buzz

TGI Fridays is pushing hard to court millennials, including new store designs and drone tests. Now, TGI Fridays is aiming to latch on to some of the buzz around Broadway's hit…

Millennial Males' Love for Drone Racing Might Help It Become the Next Nascar

DRL's first event attracted 40 million viewers

Last spring Nick Horbaczewski didn't have a clue what drone racing was. Now he's the CEO and founder of the Drone Racing League (DRL), with investors that include Miami Dolphins…

Intel Beautifully Lit Up the Desert Sky With the First FAA-Approved Drone Swarm

Palm Springs stunt offers a glimpse of what's to come

To celebrate the FAA's loosening of restrictions on who can pilot commercial drones, Intel has put on a flying robot light show—and the results are pretty. In a new clip, 100…

5 Fun Tech Devices to Get You Through the Winter

Plus a jacket that transforms into a travel pillow

This week, the Adweek staff is highlighting accessories for folks who want to get fit, stay warm and keep connected, including a device that makes your iPhone a thermal camera,…

GoPro's First Drone, Due Out in 2016, Will Be Called 'Karma'

Flying robot is uplifting news for investors

GoPro recently said it will debut its first drone in early 2016, and now the company has announced the brand name—Karma. On Wednesday, the company made the revelation by pushing a one-minute…

This Week's Must-Haves: a Smart Little Droid You Can Guide With Your Voice or Phone

Plus, a connected Barbie that’s a bit controversial

This week, Adweek is highlighting a WiFi-connected Barbie, video-streaming drone, pet fitness tracker and more. Take a look! 

Flying Notebooks Chase Students Around in This Drone-Packed Ad for a Scanning App

Oxford's high-tech metaphor

What's an appropriate visual metaphor for an app that lets you scan handwritten notes to your smartphone? If you're U.K. stationery brand Oxford, it's a drone that follows you everywhere,…

These Award-Winning Drone Photos Show How Everything Looks Cooler From Above

Dronestagram names contest winners

There's nothing like a good dronie—the unique perspective, the otherworldly imagery and the fun of a selfie. So, when users of Dronestagram, an app devoted to drone photography, were asked…

Drones Are Filming Seriously Jaw-Dropping Virtual Reality Video for Brands

Patrón goes inside the agave field

Ever since Twitter used drones to create buzzy six-second videos at Cannes last year, the remote-controlled devices have ditched their reputation as weird flying gizmos the military uses in favor…

SXSW Imposes a No-Drone Policy at the 11th Hour

Robot-flying marketers now have to switch gears

Marketers that were hoping to wow South by Southwest goers with drone-based activations got sobering news Wednesday night, less than two days before the festival. The Austin, Texas-based technology and…

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