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Topic: Drones

Drones Are Filming Seriously Jaw-Dropping Virtual Reality Video for Brands

Patrón goes inside the agave field

Ever since Twitter used drones to create buzzy six-second videos at Cannes last year, the remote-controlled devices have ditched their reputation as weird flying gizmos the military uses in favor…

SXSW Imposes a No-Drone Policy at the 11th Hour

Robot-flying marketers now have to switch gears

Marketers that were hoping to wow South by Southwest goers with drone-based activations got sobering news Wednesday night, less than two days before the festival. The Austin, Texas-based technology and…

Ad of the Day: Audi Is the Best Car for Fleeing a Swarm of Killer Drones

Fun, exhilarating, topical spot

One day soon, drones will kill us all and/or deliver Apple Watches from Amazon. For now, they descend from the clouds with great menace in this rousing Audi spot from…

Here's What Would Happen If Ad Agencies Hired Drones as Employees

Be very afraid

Sure, drones are almost taking people's heads off at TGI Friday's. But they can be loyal and useful airborne employees for brave ad agencies willing to embrace the future. Or maybe…

How Oculus Rift Is About to Reshape Marketing Creativity

Brands are enamored with the potential of 360-degree storytelling

Nancy Bennett is a virtual-reality marketing veteran. (Yes, such people actually exist and are about to become hot commodities among talent recruiters.) In the mid-2000s, Bennett had her avatar boots…

These Will Be the 6 Hottest Categories at CES

Drones, robotics, awesome TVs and more

Wearables will be even more wearable. TVs more viewable. Drones more available. 3-D more printable. This year's Consumer Electronics Show will feature everything from biometric socks to 3-D scanners, and…

Even Drone Haters Have to Admit This Cirque du Soleil Film Is Hypnotic and Charming

No CGI, just hovering magic

Non-combat drones are good for lots of stuff: carrying advertising banners, delivering beer and generally just freaking people out about privacy. And they make great dance partners, too. That is, at…

DHL Tests Drone Delivery in Germany

First drone authorized for regular use in Europe

German logistics company DHL plans to launch a small, pilotless aircraft Friday, which will ferry medicine to the small island of Juist off Germany's northwest coast, The New York Times…

Google's Project Wing drone

Google's Project Wing Is Developing Delivery Drones

Cooking up devices in its secretive laboratories

It's a bird, it's a plane, it's a Google drone? The Silicon Valley-based research laboratory, Google X, announced on Thursday that it is looking into developing the pilot-less flying devices.…

Uber's Delivery Play Shows Logistic Brands Are Under Attack

UPS and FedEx see tech encroachments

The logistics industry—long dominated by UPS, FedEx and USPS—is officially under attack from the technology sector. Amazon delivery drones are seemingly on the horizon, and Google is pitching same-day delivery in…

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