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Topic: Drones

Google's Project Wing drone
Google's Project Wing Is Developing Delivery Drones Cooking up devices in its secretive laboratories

It's a bird, it's a plane, it's a Google drone? The Silicon Valley-based research laboratory, Google X, announced on Thursday that it is looking into developing the pilot-less flying devices.…

August 28, 2014, 6:59 PM EDT

Uber's Delivery Play Shows Logistic Brands Are Under Attack UPS and FedEx see tech encroachments

The logistics industry—long dominated by UPS, FedEx and USPS—is officially under attack from the technology sector. Amazon delivery drones are seemingly on the horizon, and Google is pitching same-day delivery in…

August 19, 2014, 12:50 PM EDT

Swarmed by Government Drones? This Ad Suggests Blasting Them With a Silenced Shotgun Meet Johnny Dronehunter, privacy enforcer

Sometimes when you watch an ad, you can't quite believe it's real. Then you learn about the backstory, and you watch it again, and you still can't wrap your head…

July 31, 2014, 9:47 AM EDT

Drones Are Creating Social Video Buzz From Cali to Cannes Content marketers are smitten with airborne robots

Dave Anderson, president of Captain Dave’s Whale Watching & Dolphin Safari, already had the video and social media chops to attract hundreds of thousands of YouTube views for his boat…

June 22, 2014, 7:10 PM EDT

Twitter's 'Dronie' of Patrick Stewart Is Social Gold Generates immediate Cannes buzz

Twitter is like every other digital platform and ad agency roaming Le Croisette in Cannes this week—it's trying to drum up new business. Showing the fun side of your brand…

June 16, 2014, 1:49 PM EDT

Despite FAA Ban, More Marketers Take to the Skies With Drones Viral videos and advertisers stage illicit liftoffs

Based on how often you hear them mentioned, you’d think drones were so commonplace you wouldn’t be able to throw a rock without knocking one or two out of the…

May 4, 2014, 8:22 PM EDT

Drone Maker Gets Brand Metrics for YouTube Using Octoly's new software suite

Octoly wants to give YouTube marketers a holistic look into their brands' owned, earned and paid media reach on the video site. Interestingly, one of the companies signed up to…

April 29, 2014, 11:41 AM EDT

Robot Copters Hovering Over London Form Starfleet Logo to Promote Next Star Trek Film Do not fear these drones

Considering how much you hear about drones these days, it's surprising we haven't seen more marketing stunts using remote-controlled hoverbots. But Paramount Pictures pulled off an interesting trick this weekend…

March 25, 2013, 4:28 PM EDT

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