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Topic: Drones

5 Fun Tech Devices to Get You Through the Winter

Plus a jacket that transforms into a travel pillow

This week, the Adweek staff is highlighting accessories for folks who want to get fit, stay warm and keep connected, including a device that makes your iPhone a thermal camera,…

GoPro's First Drone, Due Out in 2016, Will Be Called 'Karma'

Flying robot is uplifting news for investors

GoPro recently said it will debut its first drone in early 2016, and now the company has announced the brand name—Karma. On Wednesday, the company made the revelation by pushing a one-minute…

This Week's Must-Haves: a Smart Little Droid You Can Guide With Your Voice or Phone

Plus, a connected Barbie that’s a bit controversial

This week, Adweek is highlighting a WiFi-connected Barbie, video-streaming drone, pet fitness tracker and more. Take a look! 

Flying Notebooks Chase Students Around in This Drone-Packed Ad for a Scanning App

Oxford's high-tech metaphor

What's an appropriate visual metaphor for an app that lets you scan handwritten notes to your smartphone? If you're U.K. stationery brand Oxford, it's a drone that follows you everywhere,…

These Award-Winning Drone Photos Show How Everything Looks Cooler From Above

Dronestagram names contest winners

There's nothing like a good dronie—the unique perspective, the otherworldly imagery and the fun of a selfie. So, when users of Dronestagram, an app devoted to drone photography, were asked…

Drones Are Filming Seriously Jaw-Dropping Virtual Reality Video for Brands

Patrón goes inside the agave field

Ever since Twitter used drones to create buzzy six-second videos at Cannes last year, the remote-controlled devices have ditched their reputation as weird flying gizmos the military uses in favor…

SXSW Imposes a No-Drone Policy at the 11th Hour

Robot-flying marketers now have to switch gears

Marketers that were hoping to wow South by Southwest goers with drone-based activations got sobering news Wednesday night, less than two days before the festival. The Austin, Texas-based technology and…

Ad of the Day: Audi Is the Best Car for Fleeing a Swarm of Killer Drones

Fun, exhilarating, topical spot

One day soon, drones will kill us all and/or deliver Apple Watches from Amazon. For now, they descend from the clouds with great menace in this rousing Audi spot from…

Here's What Would Happen If Ad Agencies Hired Drones as Employees

Be very afraid

Sure, drones are almost taking people's heads off at TGI Friday's. But they can be loyal and useful airborne employees for brave ad agencies willing to embrace the future. Or maybe…

How Oculus Rift Is About to Reshape Marketing Creativity

Brands are enamored with the potential of 360-degree storytelling

Nancy Bennett is a virtual-reality marketing veteran. (Yes, such people actually exist and are about to become hot commodities among talent recruiters.) In the mid-2000s, Bennett had her avatar boots…

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