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Topic: Droga5

Toyota Reunites Doc Brown and Marty McFly to Promote Its New Hydrogen Fuel Cell Car

Back to the Future's tech is real (sort of)

In the seminal 1989 film Back to the Future II, Marty McFly and Doc Brown take a trip from the 1980s to the future date of Oct. 21, 2015. They…

Ad of the Day: Clearasil Says Acne Is Nothing Compared the Endless Hell of Teaching High School

Droga5 puts it all in perspective

When you're in high school, it's easy to feel like the daily torment of embarrassment and awkwardness will never end. But it does end. For the students. The teachers, however, will…

David Droga and Lorraine Twohill Talk Mobile, VR and Logos That Don't Make You Vomit

Droga5 and Google execs on the dance between tech and creativity

David Droga and Lorraine Twohill had plenty to say about mobile marketing and the advent of virtual reality at their Advertising Week session Wednesday. But first they discussed Google's logo…

How 6 Powerful Women in Media and Marketing Redefined the Rules of Leadership

It starts with authenticity

Women are having a moment. Ignited by Sheryl Sandberg's manifesto, Lean In, the issue of gender equality became part of the national discourse. And it has remained there thanks in large part…

10 Dream Jobs for Creatives and How the People Who Have Them Got Them

From working Snickers at BBDO to Dove with Ogilvy

A career in advertising can be a notorious slog, especially at the beginning. Working grueling hours on dog's-breakfast accounts, watching 99 percent of your ideas—often the best ones—die on the vine,…

Ridiculous Stock-Photo Couple Can't Contain Their Joy in Ad for Breakfast Biscuits

Droga5 gets goofy for belVita

As Vince Vaughn once taught us, stock photos can sometimes make for some unexpectedly fun marketing. Droga5 amusingly takes that to heart in this spot, running on Facebook, for belVita…

Why Brands Are Finally Choosing More Female Athletes for Big Endorsement Deals

Women are no longer sitting on the sidelines

In the male-centric sports world, where the likes of LeBron James score $65 million in endorsement deals, female athletes have largely been an afterthought. But thanks to a constellation of…

Ad of the Day: James Franco, Jaleel White Star in Droga5's Wonderfully Weird Scion Spots

Riding with their alter egos

Droga5 delivers two of the year's most entertaining celebrity endorsements, as James Franco and Jaleel White ride with their alter egos—the former paired with his artsy side, the latter with…

Under Armour Welcomes Hundreds of Tom Bradys Back to Football in Ad for Season Opener

'Every single day' message really resonates

As expected, Under Armour added Tom Brady to its new "Rule Yourself" campaign on Thursday, and the timing couldn't have been better—as the Droga5 spot premiered during the NFL's season…

Diet Coke Is Retweeting Its Biggest Fans in Suddenly Extravagant Ways

Surprise RTs pop up in the real world

A retweet is nice and all. But as an expression of affection, it's woefully lame. Diet Coke understand this, and is taking a grand new approach to retweeting love notes from…

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