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Topic: Droga5

Newcastle Will Drive You Home, If You Talk About Its New Beer Through a Huge Megaphone the Whole Time Barter system at work in holiday stunt

No good deed comes without a little punishment. That's Newcastle Brown Ale's "No Bollocks" take on responsibility messaging, judging by a recent stunt in Los Angeles orchestrated by Droga5. The brand…

December 12, 2013, 8:43 AM EST

Depressed About Having to Shave That Movember 'Stache? Watch This and Feel Better Harry's, Droga5 feel your pain

Dec. 1 will be a tough day for a lot of guys, including Dan. That Movember mustache, the object of so much spousal derision for weeks now, must come off.…

November 25, 2013, 10:31 AM EST

Coke Zero Invites You to Design, and Perhaps Even Wear, the Ugliest Christmas Sweater Ever 100 will get produced

Christmas is coming, and along with it comes the worst part of the year: ironic ugly sweater parties. Formerly the sole domain of grandmothers and Bill Cosby, ugly sweaters are…

November 20, 2013, 2:15 PM EST

How a Speed Demon From a Century Ago Got Hennessy's Heart Racing Droga5 introduces millennials to Sir Malcolm Campbell

IDEA: Can an Englishman who died in 1948 convince American millennials to drink cognac in 2013? Hennessy hopes so. The brand has been urging consumers 21-34 to chase their "Wild Rabbit"…

November 19, 2013, 8:57 AM EST

Coke Zero's Digital Sweater Generator Calls on Your Inner Knitter Soda debuts social contest for the holidays

They cannot compete with cats, but funky sweaters still go over pretty well on the Internet. With that in mind, Coke Zero wants consumers to tap their inner knitter by…

November 18, 2013, 4:05 PM EST

Grey Wins Hasbro Brands Incumbent Uproar also competed

Grey New York has won a sizeable global share of Hasbro brands after a review that included incumbent Uproar. The win is a homecoming for Grey, which worked for the…

October 15, 2013, 3:36 PM EDT

Droga5 Gets Work for New York City Football Club New MLS team hires agency

New York City Football Club has hired Droga5 as its lead creative agency. NYCFC is the newest team unveiled by Major League Soccer, and the league's 20th. It is jointly owned…

October 9, 2013, 1:22 PM EDT

YouTube's 10 Most-Watched Ads in September Three spots break the 10 million mark, as Chipotle finishes fourth

Chipotle's "The Scarecrow" may have been the most lavishly constructed ad posted to YouTube in September. But the CAA Marketing production could manage only fourth place on Adweek and YouTube's…

October 8, 2013, 12:33 PM EDT

Droga5 Wins Creative Work on Under Armour Agency to focus on women's brand

Under Armour has hired Droga5 to lead creative work on its products for women, a key area of focus for the brand. “We have worked hard to evolve and elevate our…

September 27, 2013, 10:32 AM EDT

Tina's Final Farewell, Droga5's Inexorable Rise, Plus a Preview of Next Week's Issue [Video] The industry's top stories in The Adweek

Time Warner is no longer just a publishing company, what to do about YouTube music and more in this week's The Adweek with editorial director Jim Cooper and the team.

September 13, 2013, 5:09 PM EDT

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