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Topic: Droga5

Who's Winning the Ad Battle Between Hillary Clinton and Bernie Sanders? Experts Weigh In

Industry leaders review the spots so far

     Just a few months ago, the Democratic nomination looked like a cakewalk for Hillary Clinton, but Bernie Sanders has consistently gained momentum, fueled in part by emotionally powerful advertising. As primary…

Ad of the Day: Honey Maid Skips Romance and Celebrates the Unconditional Love of Families

From adoption to coming out

Even the people who are meant to love Valentine's Day—the coupled-up, mated ones—can't fully bring themselves to enjoy it: Expectations are high, restaurants are twice as expensive, ignoring it feels…

5 Creative Trends You'll Likely See When You Tune Into Super Bowl 50

Agency leaders share their Big Game bets

What with all the bad news involving leading brands—from Volkswagen's diesel-emissions scandal and Chipotle's food-safety issues to FanDuel and DraftKings' insider-trading blowup—it's little wonder Americans have grown more cynical about…

Ad of the Day: The Y Calls on Droga5 for the First National Ads in Its History

Campaign visits underserved communities where the Y's work is most crucial

The Y shines a spotlight on America's forgotten communities, and how important the nonprofit's youth development work can be to their social fabric, in its first-ever national ad campaign, breaking…

10 Hilarious Posts From Advertising's Funniest Instagrammer

The twisted comedy of David Kolbusz

You might think Instagram is all about photography. Not so, says David Kolbusz. "Instagram is a writer's medium," the creative director declares at the top of his feed. And he makes…

Everyone Is a Finger in Droga5's Zany New Ad for Android

Diversity, sort of

Visual synecdoche rules in Droga5's new Android spot, in which fingers dressed up as caricatures stand in for consumers. There's a hitchhiker finger in a Hawaiian shirt, and a subway commuter…

How 'The Martian' Director Ridley Scott Is Shaking Up Movie Marketing

Plus, how he feels about his historic '1984’ Apple spot

More than three decades ago, Ridley Scott's 60-second ad for Apple, "1984," shook up advertising forever and helped establish the Super Bowl as a destination for the most ambitious marketing…

Prudential and Droga5 Want You to be Selfish This Holiday Season and Spend More on Yourself

Give the gift of 401(k) savings this year

This year Prudential is asking people to scrounge up some extra cash around the holidays and donate it to a worthy cause: their future savings.   Confronted with the statistics that…

Why Snapchat’s Evan Spiegel Is Our Digital Executive of the Year

He helms the hottest brand on the planet

The early chapters of Snapchat CEO Evan Spiegel's public life have arguably made for a modern-day Silicon Valley soap opera. For a couple of years, the main storyline was his lawsuit…

How to Write the Perfect Tagline? Read It Aloud Like You're Al Michaels

Would he rush through your slogan, or belt it like a battle cry?

Taglines. Companies love them. Some real people notice them occasionally. And others think they're outdated or stupid. Some brands have ditched them completely. But they aren't going away any time…

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