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Topic: Droga5

Why Droga5 Thinks Its Jockey Campaign Could Last for a Decade

Planting a flag and 'Supporting greatness'

IDEA: What would Buzz Aldrin do? It depends on his underwear. He did impressive things in the '60s while wearing Jockey briefs—walking on the moon, for one. But imagine what he'd…

Ogilvy N.Y. Wins Coke Zero

New office exec Garbutt had previous brand connections

Chris Garbutt, Ogilvy & Mather’s former CCO in France, led the winning Coke Zero creative pitch for the network’s New York flagship, sources said. Garbutt, who was named CCO of…

Newcastle Asks for Fan Photos, Which It Promises to Photoshop Poorly Into Terrible Ads

Brewer proudly does its own 'lazy branded content'

On Monday, we posted Miller Lite's new national TV spot, featuring a handful of fan photos selected from some 180,000 gathered through the immensely successful #ItsMillerTime hashtag campaign. Now, with impeccable…

Ad of the Day: Ballerina Misty Copeland Stars in Jaw-Dropping Spot for Under Armour

Inside the brand's biggest-ever women's ad campaign

Under Armour is shifting creatively from brawny footballers to ballerinas. Pivoting from its usual focus on men's athletic apparel, UA CEO Kevin Plank announced the brand's biggest-ever women's ad campaign in…

Zachary Quinto, Thespian and Traitor, Joins Newcastle's 'Independence Eve' Campaign

And Stephen Merchant on his shaggable accent

UPDATE: Two videos with Elizabeth Hurley are now live, too. See below. There's no way more American to celebrate the Fourth of July than selling out your country for an English…

Droga5 Gets Into the Car Space

Toyota FCV ads will roll out later this year

The plum task of unveiling the Toyota FCV—the automaker's entrée into the fuel cell car space—puts Droga5 into the automotive category for the first time. The hire also explains why the…

Newcastle Imagines How Great It Would Be If Britain Had Won the Revolutionary War

Ambushing the Fourth of July

Newcastle Brown Ale had a big hit with its "If We Made It" ambush campaign around the Super Bowl. Now, the British brewer has done something similar for July 4. The…

John Hegarty and David Droga Debate What's Great, What's Not and What's Next

Droga also talks WME

CANNES, France—David Droga has won a million advertising awards. But here at the Cannes Lions festival on Friday, his thoughts took him back to the first award show he ever…

For Key Brands, Georgia-Pacific Hires 4 New Agencies

Droga5, Martin, Deutsch, Cutwater join the company's roster

Seeking a fresh approach to its core brands, Georgia-Pacific has hired four new agencies after an unconventional review. Joining G-P's creative roster are Droga5, which will handle Quilted Northern and Dixie;…

You Need More Than Great Ads to Win at Cannes

Agencies get quirky in their video entries

Some recent case-study videos have become just as creative—sometimes more so—than the campaigns they tout. As award show entry numbers swell—the Cannes Lions festival got 37,427 submissions this year, up…

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