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Topic: Droga5

Chobani Dresses Dogs Up in Costumes in Adorable Ad for Halloween

How can you go wrong?

Petco had a whole Halloween contest around dressing up pets this month, but you don't have to be a pet brand to get in on that action. Droga5 did this…

Ad of the Day: Every Time Taylor Swift Takes a Sip of Diet Coke, Kittens Magically Appear

The ultimate cat lady

Just when you thought Taylor Swift couldn't get any more respect from millennials, here she is proving again that she lives in a reality only believable in a Disney movie. Swifties…

Today's #AdweekChat Topic: How Ads That Empower Women Are Changing the Industry

Twitter chat begins at 2 p.m. ET

Advertising has long been accused of perpetuating stereotypes, but now the trend seems to be shifting as more brands see the social and financial benefits of celebrating strong women. Messages of…

Strongbow Cider Goes for Newcastle-Style Humor With 'Slow-Motion Horse'

Droga5 thumbs its nose at more category clichés

Droga5 has won raves for its Newcastle Brown Ale work, which skewers beer-marketing clichés. Now, the agency is bringing a similar sensibility to another Heineken-owned brand: Strongbow Hard Apple Cider. The…

Honey Maid, GE and Quirky Explain What It Means to Be Fearless

Mondelez leaders call out unusual campaigns

Mondelez marketing and media leaders Dana Anderson and Bonin Bough let brands do most of the talking today at an Advertising Week session about being fearless. Front and center were the…

Ad of the Day: Diet Coke Can Even Make Air Travel Pleasant (in Your Dreams)

Transported with a sip

Why do people drink Diet Coke? Is it the caffeine? The lack of calories? The sheer convenience? Or do they actually enjoy the taste? Coca-Cola is banking on the latter on…

Why Licensed Music Matters to Brands Like Hyundai and Chobani

Listen for Bruno Mars, Bob Marley and Joan Jett

Even though classic rockers like Led Zeppelin and Bob Dylan have finally warmed to licensing their songs to brands, marketing chiefs remain picky about when and how to use music…

Honey Maid Didn't Test Its 'This Is Wholesome' Campaign Before It Launched

'It's reality,' says brand leader Gary Osifchin

National Stepfamily Day has been around for 17 years, but this year it has gotten more attention, thanks to the recent Honey Maid ad push #NotBroken, which features blended families…

Droga5 Hires Niklas Lindstrom

Worked on Volvo Trucks at Forsman & Bodenfors

Niklas Lindstrom has joined Droga5, New York, as the agency’s head of interactive production. Most recently he was employed as the digital head for Swedish firm Forsman & Bodenfors, where…

See How Droga5 Actually Made the Insanely Intricate Sets for Moto's New Ads

Four spots share one truly elaborate sound stage

Who needs CGI when you can build your own outlandishly complex ad props by hand? Clearly Droga5 is up to the challenge, as illustrated by the behind-the-scenes video just released by…

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