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Topic: Droga5

Droga5 Hires Niklas Lindstrom Worked on Volvo Trucks at Forsman & Bodenfors

Niklas Lindstrom has joined Droga5, New York, as the agency’s head of interactive production. Most recently he was employed as the digital head for Swedish firm Forsman & Bodenfors, where…

September 17, 2014, 4:46 PM EDT

See How Droga5 Actually Made the Insanely Intricate Sets for Moto's New Ads Four spots share one truly elaborate sound stage

Who needs CGI when you can build your own outlandishly complex ad props by hand? Clearly Droga5 is up to the challenge, as illustrated by the behind-the-scenes video just released by…

September 17, 2014, 1:45 PM EDT

Will Social Media Swag Boost belVita Breakfast Biscuits? Mondelez and Droga5 launch Twitter campaign with free giveaways

Mondelez and creative shop Droga5 are launching a Twitter campaign today for belVita breakfast biscuits called “Morning Win Swag Shop.” The goal is to gain a foothold in the quick-breakfast market—a…

September 15, 2014, 8:00 AM EDT

Ad of the Day: Honey Maid Tackles Another Taboo, Celebrating Children of Divorce Blended families are #notbroken, says another wholesome spot

Marketers seeking to celebrate diverse families have focused a lot lately on same-sex parents and interracial parents. But there's another type of family that's much more common, yet rarely named…

September 8, 2014, 10:04 AM EDT

Ad of the Day: Under Armour Presents Gisele Bündchen Like You've Never Seen Her Supermodel gets tough in potent Droga5 spot

Gisele Bündchen kicks butt in a new ad breaking today for Under Armour's "I Will What I Want" campaign by Droga5. The supermodel and wife of NFL quarterback Tom Brady (a…

September 4, 2014, 6:59 AM EDT

Why Droga5 Thinks Its Jockey Campaign Could Last for a Decade Planting a flag and 'Supporting greatness'

IDEA: What would Buzz Aldrin do? It depends on his underwear. He did impressive things in the '60s while wearing Jockey briefs—walking on the moon, for one. But imagine what he'd…

August 26, 2014, 8:42 AM EDT

Ogilvy N.Y. Wins Coke Zero New office exec Garbutt had previous brand connections

Chris Garbutt, Ogilvy & Mather’s former CCO in France, led the winning Coke Zero creative pitch for the network’s New York flagship, sources said. Garbutt, who was named CCO of…

August 22, 2014, 2:38 PM EDT

Newcastle Asks for Fan Photos, Which It Promises to Photoshop Poorly Into Terrible Ads Brewer proudly does its own 'lazy branded content'

On Monday, we posted Miller Lite's new national TV spot, featuring a handful of fan photos selected from some 180,000 gathered through the immensely successful #ItsMillerTime hashtag campaign. Now, with impeccable…

August 19, 2014, 10:54 AM EDT

Ad of the Day: Ballerina Misty Copeland Stars in Jaw-Dropping Spot for Under Armour Inside the brand's biggest-ever women's ad campaign

Under Armour is shifting creatively from brawny footballers to ballerinas. Pivoting from its usual focus on men's athletic apparel, UA CEO Kevin Plank announced the brand's biggest-ever women's ad campaign in…

August 1, 2014, 7:12 AM EDT

Zachary Quinto, Thespian and Traitor, Joins Newcastle's 'Independence Eve' Campaign And Stephen Merchant on his shaggable accent

UPDATE: Two videos with Elizabeth Hurley are now live, too. See below. There's no way more American to celebrate the Fourth of July than selling out your country for an English…

July 2, 2014, 9:27 AM EDT

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