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Topic: Droga5

Google Tested 3 Versions of This Honey Maid Ad to See Which Worked Best Online

How a :15, a :30 and a 2:17 compare in boosting certain metrics

It's a fundamental choice for online video marketers: Should you hit viewers with a quick, memorable pitch that's (hopefully) less skippable? Or should you engage them with longer-form content that's…

Droga5's First Ads for Shea Moisture Address the Racial Divide in the Beauty Aisle

#BreakTheWalls targets 'divisive constructs'

Shea Moisture is using its first TV commercial, created by its new agency, Droga5, to generate awareness about segregation in the beauty aisle. With #BreakTheWalls, the brand looking to "highlight the…

Dad Dresses Up as a Fairy Princess for His Daughter in a Touching Ad for Chase

4 new spots from Droga5 will make you laugh, and maybe cry

Dads will do anything to make sure their daughters are taken care of and prepared for the future from setting aside money for their education to putting on a full…

Ad of the Day: Honey Maid Preaches Acceptance in Even More Polarized America

Droga5's 'Wholesome' campaign goes beyond the nuclear family

Honey Maid's "This Is Wholesome" campaign enters its third year today at a cultural crossroads. On the one hand, the Mondelēz brand's message of diversity and inclusivity is right in step…

Naysayers Motivate Young Athletes by Calling Them Lazy and Undeserving in Campaign for IMG Academy

Droga5 created the inspiring spots

Kids today are lazy, unmotivated and have everything handed to them. They want to be praised and rewarded, but don't want to do any of the hard work. You might…

What Michael Phelps Loves About His Under Armour Ad, and Why He's Never Worn Nike

Plus, a look at UA's new athlete outfits for the Olympics

BALTIMORE, Md.—Michael Phelps and Under Armour were, in a sense, born at the same moment. The performance sports apparel brand was founded here in Baltimore in 1996 by Kevin Plank. That same…

Michael Phelps Returns for One Last Swim in Under Armour's Haunting New Ad

Bearded champion preps for Rio

Michael Phelps has been an Under Armour endorser since 2010, but of course, he's only truly in the spotlight quadrennially, during the Olympics. Now 30 years old, the world's greatest-ever…

How Droga5 Branded Dwayne 'The Rock' Johnson as It Would Any Consumer Product

'Project Rock' brings motivation (and products) to millennials

When Droga5 sold a 49 percent stake to Hollywood talent agency William Morris Endeavor in the summer of 2013, there was plenty of speculation about how each side might leverage…

Still Looking for a Presidential Candidate Who's Truly Likable? Meet Zoe

The Y's candidate of the future

The presidential race sure could use a dose of cute. And here she is.  Zoe is running for the nation's highest office. Or she might be—in 2064. And she is the…

Under Armour Showcases Sheer Strength and Dedication of the U.S. Women's Gymnastics Team

Droga5's latest work for brand

In case you weren't aware, the U.S. women's gymnastics team is comprised of some seriously tough young women. And Under Armour's latest ad shows just how talented and insanely strong…

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