Droga5 | Adweek Droga5 | Adweek
Advertisement

Topic: Droga5

Ad of the Day: Why Chobani Got Real on the Most Fake Night of the Year Taking 'How Matters' to the Oscars

Pitching the virtues of "real" is an intriguing marketing choice on Oscar night, the fantasy industry's biggest Botoxed evening of the year. Then again, contrast is the underlying theme of…

March 4, 2014, 12:51 PM EST

Is Diet Coke Dabbling in Drug References in Its Ads? 'You're On' campaign riding high

What has Diet Coke been snorting? In the way the tagline, "You're on," and logo are positioned, the brand's new ads seem to refer to drug use—appearing to spell out the…

March 4, 2014, 8:28 AM EST

Small Agency's Devious Recruiting Ads Invite You to Apply to Droga500 and MMMMother If you can't inspire them, confuse them

Droga5 is great and all, but it stands to reason, mathematically, that Droga500 would be one hundred times as awesome. Nail, a small agency in Providence, R.I., invokes the hallowed names…

February 25, 2014, 12:47 PM EST

Legacy Shifts Its Creative Account to 72andSunny New agency succeeds Arnold on the business

The Legacy Foundation has shifted its creative business to 72andSunny. The shift came after a review in which there were four other finalists: Droga5, 180LA, Anomaly and BBDO. Annual media spending…

February 25, 2014, 12:46 PM EST

Live Without Your Phone 10 Minutes and Help a Child Living Without Clean Water Unicef rewards brief smartphone sabbaticals

To raise awareness of the millions of children going without clean water each day, Unicef is challenging you to see how long you could deny yourself something as simple as…

February 21, 2014, 9:58 AM EST

Anna Kendrick Isn't 'Beer Commercial Hot' but Is Hilarious in Newcastle's Super Bowl Campaign Brewer continues its ambush

Newcastle Brown Ale, which didn't buy airtime in Sunday's Super Bowl but is doing a wonderfully silly campaign about how it almost did, rolled out more content from Droga5 this…

January 30, 2014, 12:16 PM EST

Chobani Mixes a Bear With Bob Dylan in Its Super Bowl Ad 'Ransacked' is first big ad from Droga5

Chobani's foray into the Super Bowl mixes a bear with Bob Dylan. In "Ransacked," the first ad from new lead agency Droga5, the bear ambles into a country store in a…

January 28, 2014, 12:51 PM EST

Newcastle Brown Ale's Super Bowl Ad Teaser Is the Best You'll See This Year Mega huge laughs from Droga5

God bless Newcastle Brown Ale. As much as we all enjoy advertising when it's good, so much of it—as Newcastle would say—is bollocks. The British brewer (with help from Droga5)…

January 23, 2014, 8:04 AM EST

The 10 Most Watched Ads on YouTube in December Kobe and Messi destroy the competition

Kobe Bryant and Lionel Messi have always been world beater, and it's no different on Adweek and YouTube's Ads Leaderboard for December. Teaming up for a sequel to their staggeringly successful…

January 10, 2014, 12:56 PM EST

Legacy Picks 5 Creative Finalists Incumbent Arnold is out after 13 years

After 13 years with Arnold, the Legacy anti-tobacco group is moving on. The longtime strategic and creative agency for Legacy failed to reach the final round of the organization's creative review,…

December 23, 2013, 11:09 AM EST

Advertisement