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Topic: Droga5

Reckitt Benckiser Adds 3 Shops to Its Creative Roster W+K, Droga5, McCann come aboard after global review

After a global review of a handful of its biggest brands, Reckitt Benckiser has added three agencies to its creative roster. Droga5 has picked up creative responsibilities on Air Wick and…

May 12, 2014, 10:58 AM EDT

Droga5 Nabs Top Facebook Studio Award for Newcastle Brown Ale Work Check out the (often international) winners

For the second year in a row, the Facebook Studio Awards' best distinction goes to an agency-brand combo that used the social media platform as an anchor for a narrative…

April 29, 2014, 7:00 AM EDT

R/GA Tops Webby Award Nominations 72andSunny, McCann, Ogilvy & Mather also bag multiple noms

The Webby Awards released its list of finalists for the 18th Annual Webby Awards today, and with nine nominations R/GA leads the pack in the Internet competition. Los Angeles-based 72andSunny…

April 8, 2014, 4:15 PM EDT

Ad of the Day: Honey Maid Celebrates Single Dads, Gay Dads, Punk Dads and More Reclaiming the word 'wholesome'

Ever since Cheerios struck unexpected marketing gold with its subtle ad about an interracial family, brands seem to have woken to the realization that inclusiveness can be a good thing.…

March 10, 2014, 12:57 PM EDT

Ad of the Day: Why Chobani Got Real on the Most Fake Night of the Year Taking 'How Matters' to the Oscars

Pitching the virtues of "real" is an intriguing marketing choice on Oscar night, the fantasy industry's biggest Botoxed evening of the year. Then again, contrast is the underlying theme of…

March 4, 2014, 12:51 PM EST

Legacy Shifts Its Creative Account to 72andSunny New agency succeeds Arnold on the business

The Legacy Foundation has shifted its creative business to 72andSunny. The shift came after a review in which there were four other finalists: Droga5, 180LA, Anomaly and BBDO. Annual media spending…

February 25, 2014, 12:46 PM EST

Chobani Mixes a Bear With Bob Dylan in Its Super Bowl Ad 'Ransacked' is first big ad from Droga5

Chobani's foray into the Super Bowl mixes a bear with Bob Dylan. In "Ransacked," the first ad from new lead agency Droga5, the bear ambles into a country store in a…

January 28, 2014, 12:51 PM EST

Legacy Picks 5 Creative Finalists Incumbent Arnold is out after 13 years

After 13 years with Arnold, the Legacy anti-tobacco group is moving on. The longtime strategic and creative agency for Legacy failed to reach the final round of the organization's creative review,…

December 23, 2013, 11:09 AM EST

Droga5 Grows Its Chobani Business Shop adds social, digital responsibilities

Chobani has expanded its relationship with Droga5 to include social and digital responsibilities, three months after the agency assumed a lead creative role. The Greek yogurt marketer said that while Droga5…

December 16, 2013, 12:56 PM EST

N.Y. Office Was Central to JWT's Puma Win Agency succeeds Droga5 on the business

JWT's global Puma win represents a much needed creative platform for the New York office and the agency globally. Jeff Benjamin, the New York-based chief creative officer for North America, was…

December 12, 2013, 9:49 AM EST

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