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Topic: Droga5

Ad of the Day: Honey Maid Preaches Acceptance in Even More Polarized America

Droga5's 'Wholesome' campaign goes beyond the nuclear family

Honey Maid's "This Is Wholesome" campaign enters its third year today at a cultural crossroads. On the one hand, the Mondelēz brand's message of diversity and inclusivity is right in step…

Naysayers Motivate Young Athletes by Calling Them Lazy and Undeserving in Campaign for IMG Academy

Droga5 created the inspiring spots

Kids today are lazy, unmotivated and have everything handed to them. They want to be praised and rewarded, but don't want to do any of the hard work. You might…

What Michael Phelps Loves About His Under Armour Ad, and Why He's Never Worn Nike

Plus, a look at UA's new athlete outfits for the Olympics

BALTIMORE, Md.—Michael Phelps and Under Armour were, in a sense, born at the same moment. The performance sports apparel brand was founded here in Baltimore in 1996 by Kevin Plank. That same…

How Droga5 Branded Dwayne 'The Rock' Johnson as It Would Any Consumer Product

'Project Rock' brings motivation (and products) to millennials

When Droga5 sold a 49 percent stake to Hollywood talent agency William Morris Endeavor in the summer of 2013, there was plenty of speculation about how each side might leverage…

Under Armour Showcases Sheer Strength and Dedication of the U.S. Women's Gymnastics Team

Droga5's latest work for brand

In case you weren't aware, the U.S. women's gymnastics team is comprised of some seriously tough young women. And Under Armour's latest ad shows just how talented and insanely strong…

Who's Winning the Ad Battle Between Hillary Clinton and Bernie Sanders? Experts Weigh In

Industry leaders review the spots so far

     Just a few months ago, the Democratic nomination looked like a cakewalk for Hillary Clinton, but Bernie Sanders has consistently gained momentum, fueled in part by emotionally powerful advertising. As primary…

Ad of the Day: Honey Maid Skips Romance and Celebrates the Unconditional Love of Families

From adoption to coming out

Even the people who are meant to love Valentine's Day—the coupled-up, mated ones—can't fully bring themselves to enjoy it: Expectations are high, restaurants are twice as expensive, ignoring it feels…

5 Creative Trends You'll Likely See When You Tune Into Super Bowl 50

Agency leaders share their Big Game bets

What with all the bad news involving leading brands—from Volkswagen's diesel-emissions scandal and Chipotle's food-safety issues to FanDuel and DraftKings' insider-trading blowup—it's little wonder Americans have grown more cynical about…

Ad of the Day: The Y Calls on Droga5 for the First National Ads in Its History

Campaign visits underserved communities where the Y's work is most crucial

The Y shines a spotlight on America's forgotten communities, and how important the nonprofit's youth development work can be to their social fabric, in its first-ever national ad campaign, breaking…

How 'The Martian' Director Ridley Scott Is Shaking Up Movie Marketing

Plus, how he feels about his historic '1984’ Apple spot

More than three decades ago, Ridley Scott's 60-second ad for Apple, "1984," shook up advertising forever and helped establish the Super Bowl as a destination for the most ambitious marketing…

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