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Topic: Droga5

Why Droga5 Thinks Its Jockey Campaign Could Last for a Decade Planting a flag and 'Supporting greatness'

IDEA: What would Buzz Aldrin do? It depends on his underwear. He did impressive things in the '60s while wearing Jockey briefs—walking on the moon, for one. But imagine what he'd…

August 26, 2014, 8:42 AM EDT

Ogilvy N.Y. Wins Coke Zero New office exec Garbutt had previous brand connections

Chris Garbutt, Ogilvy & Mather’s former CCO in France, led the winning Coke Zero creative pitch for the network’s New York flagship, sources said. Garbutt, who was named CCO of…

August 22, 2014, 2:38 PM EDT

Ad of the Day: Ballerina Misty Copeland Stars in Jaw-Dropping Spot for Under Armour Inside the brand's biggest-ever women's ad campaign

Under Armour is shifting creatively from brawny footballers to ballerinas. Pivoting from its usual focus on men's athletic apparel, UA CEO Kevin Plank announced the brand's biggest-ever women's ad campaign in…

August 1, 2014, 7:12 AM EDT

Droga5 Gets Into the Car Space Toyota FCV ads will roll out later this year

The plum task of unveiling the Toyota FCV—the automaker's entrée into the fuel cell car space—puts Droga5 into the automotive category for the first time. The hire also explains why the…

June 27, 2014, 1:57 PM EDT

John Hegarty and David Droga Debate What's Great, What's Not and What's Next Droga also talks WME

CANNES, France—David Droga has won a million advertising awards. But here at the Cannes Lions festival on Friday, his thoughts took him back to the first award show he ever…

June 20, 2014, 12:51 PM EDT

For Key Brands, Georgia-Pacific Hires 4 New Agencies Droga5, Martin, Deutsch, Cutwater join the company's roster

Seeking a fresh approach to its core brands, Georgia-Pacific has hired four new agencies after an unconventional review. Joining G-P's creative roster are Droga5, which will handle Quilted Northern and Dixie;…

June 13, 2014, 4:41 PM EDT

You Need More Than Great Ads to Win at Cannes Agencies get quirky in their video entries

Some recent case-study videos have become just as creative—sometimes more so—than the campaigns they tout. As award show entry numbers swell—the Cannes Lions festival got 37,427 submissions this year, up…

June 9, 2014, 9:54 PM EDT

Chobani Gets Sued in a Case That Hinges on a Tweet Author cites Twitter message in trademark infringement claim

Chobani and its agency Droga5 are being sued by inspirational author Dov Seidman, who is claiming the yogurt infringed on his trademark while lifting core concepts from his 2011 book,…

June 4, 2014, 6:17 PM EDT

Ad of the Day: A 3-Second Fall Is 60 Seconds of Fun for the Moto E Droga5 slows time in fanciful phone spot

It seems inevitable that ad agencies will someday run out of innovative ways to launch new smartphones. But today is not that day. Droga5 created a charmingly whimsical 60-second spot for…

May 30, 2014, 3:14 PM EDT

Bartle Bogle Hegarty Adds New Chief Global Growth Officer Michael Densmore joins from McKinney next week

Bartle Bogle Hegarty has cast a new role at the agency with an executive from McKinney.   Michael Densmore, chief marketing officer at McKinney, will become the chief global growth officer…

May 21, 2014, 2:30 PM EDT

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