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Topic: Droga5

With So Many Americans Dropping Cable, Will Cord Cutting Doom TV as We Know It?

Observers argue the pace of change is greatly exaggerated

Cord cutting is happening; that much is not up for debate. Some 300,000 Americans dropped cable service last quarter, and analysts are calling it good news for providers because the…

Ad of the Day: Here Is Toyota's Full 5-Minute Spot With Marty McFly and Doc Brown

Back to the Future stars learn to love the Mirai

Last week, Toyota gave Back to the Future fans a taste of what it looks like to have Christopher Lloyd and Michael J. Fox reunite onscreen. Now, for Back to…

This Global Brand Marketer's Winning Intensity Has Helped Multiply Under Armour's Success

Adweek's 2015 Brand Genius winner for apparel

While Adrienne Lofton has worked as a marketer for global brands like Levi's and Target, it's experience from her college years that gives her an edge. In the mid-'90s, Lofton…

Tired of Tradition, Honey Maid's Marketing Chief Chose to Put the Spotlight on Modern Families

Adweek’s 2015 Brand Genius winner for CPG/food

It always seemed strange to Gary Osifchin that the characters in traditional advertising were so, well, traditional. "There was the Caucasian female lead, with the French manicure," Osifchin says, "or…

Toyota Reunites Doc Brown and Marty McFly to Promote Its New Hydrogen Fuel Cell Car

Back to the Future's tech is real (sort of)

In the seminal 1989 film Back to the Future II, Marty McFly and Doc Brown take a trip from the 1980s to the future date of Oct. 21, 2015. They…

Ad of the Day: Clearasil Says Acne Is Nothing Compared the Endless Hell of Teaching High School

Droga5 puts it all in perspective

When you're in high school, it's easy to feel like the daily torment of embarrassment and awkwardness will never end. But it does end. For the students. The teachers, however, will…

David Droga and Lorraine Twohill Talk Mobile, VR and Logos That Don't Make You Vomit

Droga5 and Google execs on the dance between tech and creativity

David Droga and Lorraine Twohill had plenty to say about mobile marketing and the advent of virtual reality at their Advertising Week session Wednesday. But first they discussed Google's logo…

How 6 Powerful Women in Media and Marketing Redefined the Rules of Leadership

It starts with authenticity

Women are having a moment. Ignited by Sheryl Sandberg's manifesto, Lean In, the issue of gender equality became part of the national discourse. And it has remained there thanks in large part…

Why Brands Are Finally Choosing More Female Athletes for Big Endorsement Deals

Women are no longer sitting on the sidelines

In the male-centric sports world, where the likes of LeBron James score $65 million in endorsement deals, female athletes have largely been an afterthought. But thanks to a constellation of…

Ad of the Day: James Franco, Jaleel White Star in Droga5's Wonderfully Weird Scion Spots

Riding with their alter egos

Droga5 delivers two of the year's most entertaining celebrity endorsements, as James Franco and Jaleel White ride with their alter egos—the former paired with his artsy side, the latter with…

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