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Topic: Droga5

Droga5's 'Recalling 1993' Project Turns NYC Pay Phones Into Geo-Located Time Capsules Get the history of the area from any Manhattan phone

Do you remember what life was like in Manhattan in 1993? The rats, the graffiti, the parties, the drugs, the … pay phones. Fear not. The East Village-based ad agency…

March 26, 2013, 9:54 AM EDT

Ad of the Day: Spotify Droga5 looks to capture the power of music in its first ads for the streaming service

Music tends to resist attempts to define it. But Spotify tries to do so anyway in its first-ever advertising campaign—a dark, atmospheric effort for the streaming-music service from Droga5 in…

March 25, 2013, 2:23 PM EDT

Meet the Porsche Final Five Creative review enters its final stages

Five agencies remain in the hunt for Porsche Cars North America's creative account. Sources identified the shops as McKinney in Durham, N.C.; Droga5 in New York; Crispin Porter + Bogusky in…

February 13, 2013, 3:43 PM EST

Editor's Letter: Get in the Picture Great agencies function by and celebrate teamwork. As we name our Agencies of the Year and wrap 2012, I understand why

We go through this funny dance as part of our Agency of the Year selections every year, resulting in reports here on the global (Wieden + Kennedy), U.S. (Droga5) and…

December 10, 2012, 12:03 AM EST

Droga's Delicious World Mondelez, Coca-Cola fuel growth, as Prudential gets love at Cannes

Some 400 members of Mondelez International’s global team huddled in Istanbul two months ago to talk about the company’s future. It was their first meeting since Kraft spun off the…

December 10, 2012, 12:03 AM EST

Newcastle's 'Subtexter' Puts Honest Captions on Your Crappy Photos What you really meant to say

On the heels of College Humor's viral Instagram parody set to Nickleback, Newcastle Brown Ale is offering an app called The Subtexter—part of its ongoing "No bollocks" campaign from Droga5—that…

December 7, 2012, 4:06 PM EST

Tumblr Debuts Agency Program AKQA, Deep Focus, Ogilvy and Droga5 among initial partners

Tumblr has announced a dozen ad agency and technology vendors as the first participants in its A-List Partnership Program, which appears to be similar to Facebook's Preferred Developer Program. Notable…

November 13, 2012, 2:25 PM EST

7 Basic Types of Stories: Which One Is Your Brand Telling? Creatives explore humans' archetypal plots

You think you're being all clever and original with your brand storytelling. In fact, you're not. From Shakespeare to Spielberg to Soderbergh, there are really only seven different types of…

October 3, 2012, 4:09 PM EDT

Fast Chat: Kraft's Bough on iD Gum's Deal With MTV Brand follows Pepsi in use of multi-screen tech

Kraft’s iD Gum last night became the first brand to use MTV’s Reverb technology during scripted programming, namely the season finale of Awkward. Previously, Pepsi and Verizon Wireless used the…

September 21, 2012, 10:07 AM EDT

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