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Topic: Droga5

Ad of the Day: Newcastle's 2016 Super Bowl Ad Teaser Is Here, and Whoa Is It Futuristic

Getting an early, early, early jump on the competition

We're still technically more than a year away from the 2016 Super Bowl, but the first ad teaser is here. And of course, it's from Newcastle Brown Ale. The brewer and…

Facebook Opens Its Ad Awards to Instagram Campaigns

Starts taking submissions

Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for…

Newcastle Unveils Its Smorgasbord of a Super Bowl Ad, Featuring 37 Different Brands

Something for everyone in regional spot

Newcastle just released its "Band of Brands" regional Super Bowl commercial, and it turns out Jockey, Boost Mobile, Lee Jeans, Brawny and Match.com are among the recognizable brands—along with some…

Aubrey Plaza Milks a Cow and Is a Terrible Endorser in Newcastle's Super Bowl Teaser

Step closer to Band of Brands ad

So, this is why Newcastle Brown Ale hired Aubrey Plaza as its 2015 Super Bowl endorser: Her perma-sarcasm and lack of energy make her the world's worst spokeswoman—or if you…

Take a Video Tour of Droga5's Offices, Easily the Coolest on Wall Street

Inside one of the first major shops in N.Y.'s Financial District

Recently, publishers started ditching their swanky Midtown New York offices for more cost-effective downtown digs. Now, it seems there's another shift happening as creative agencies join the migration. At the…

Aubrey Plaza and Newcastle Want a Ton of Small Brands to Buy a Super Bowl Ad Together

Because what could go wrong?

Newcastle Brown Ale keeps finding new and interesting ways not to appear on the Super Bowl. This year it's already tried crashing the Doritos contest (sort of). And now it's…

Newcastle Begins Ambush of This Year's Super Bowl by Crashing the Doritos Campaign

Follow-up to 'If We Made It'

You might remember Newcastle Brown Ale's antics around last year's Super Bowl—a little stunt from Droga5 called "If We Made It" that imagined what a Newcastle Super Bowl ad might…

Droga5 Wins Hotly Contested Sausage Pitch

Add Johnsonville to the brands the agency amassed this year

Droga5, Adweek's U.S. Agency of the Year, has added sausage to its fire. Johnsonville Sausage has selected the New York shop to handle its creative business after a review, Johnsonville has…

Agency of the Year: A Maturing Droga5 Still Hasn't Lost Its Edge

With a broader range and bigger ideas, the shop only seems to get better

The inspiration for "This Is Wholesome," the phenomenal, very un-Droga5-like campaign that the agency created for Honey Maid this year, came on a playground in New York's East Village. That’s where agency…

Air Wick Brings Scents of the Family Home to a Soldier Overseas in This Emotional Ad

Baseball glove to apple pie

It's no secret that scent can be a powerful emotional trigger. Air Wick uses that to memorable effect in this new long-form ad from Droga5—by capturing the scents of home,…

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