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Topic: Droga5

Johnsonville Just Made an Amazing Sausage-Themed Reality Show You Need to Watch

Recipes worthy of the Big Game

Here's something you never knew you needed in your life—a sausage-themed reality TV show brought to you by Johnsonville and Droga5. The three-part series, titled Sausage Dome, is similar to competition…

Michael Phelps, Businessman: The World's Greatest Olympian Writes His Second Act

His future as a husband, father, endorser and entrepreneur

Michael Phelps had a better 2016 than you. He got married. He had his first child. He starred in the year's best ad—an elegiac masterpiece by Droga5 for Under Armour. And…

Ad of the Year: How Droga5, Under Armour and Michael Phelps Made a Masterpiece

The stars aligned ahead of Rio with 'Rule Yourself'

How do you make an ad about invisibility? It's an absurd idea, particularly for a sports ad. Sports is about performance and the ultimate visibility of battle. Not someone receding from…

U.S. Agency of the Year: Droga5 Is Defined As Much by Its Soul as Its Soaring Success

At 10 years old, the shop is firing on all cylinders

Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a "strong soul." These are "the ones that are consistent, retain…

This Simple Insight Led Droga5 to Make Hillary Clinton's Best Ad of 2016

Kevin Brady on his political passion project, and his 3 favorite ads ever

  brightcove.createExperiences(); Droga5 has quietly created a lot of advertising for Hillary Clinton during Election 2016. The most simple and powerful…

Ad of the Day: A Man's Hellish Life Finally Gets Tasty in Droga5's New Hamburger Ad

A Rustlers burger ends '80 years of torment'

There's no shortage of nostalgic advertising that pines for the good old days. But were they really good old days? Or were they, in fact, pretty shitty old days that…

Ad of the Day: Stephen Curry Vows to Avenge NBA Finals Loss in Under Armour Spot

Harmony Korine directs the brand's latest redemption story

Under Armour doesn't seem to mind when its star athletes fall just short of a championship. It makes for a better story when the next chance comes around.  UA and its…

Why Brands Like Under Armour and Gatorade Are Making Immersive, Interactive Games

Experimenting to get consumers' attention

It's no secret that brands are having a difficult time getting consumers with ever-shrinking attention spans to focus on, never mind notice, traditional advertising. But some marketers, including Under Armour,…

Snapchat Users Are Spending 78 Seconds on Average Playing Under Armour's Cam Newton Game

Stats for first 24 hours

Snapchat users who've come across Under Armour's new interactive game are spending an average of 78 seconds playing, according to early data.  The app's 60 million daily users in the U.S. (and…

This Snapchat Game From Under Armour Turns You Into Cam Newton and Makes You Dodge Wolves

It's all about the foot work

If you're on Snapchat today scrolling through the sports-centric channels on Discover you're likely to see an invitation from Under Armour to play a game.  That game, It Comes From Below,…

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